Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168497],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"name":[0,"IMAP/SMTP"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"kind":[0,"data"],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}]}],"variations":[0,{}],"lastUpdated":[0,1736391114077],"firstPublished":[0,1731493227888],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"sortByGroup":[0,22],"documentation":[0,"https://help.respond.io/email/other-email"],"learnMore":[0,""],"publisherName":[0,"respond.io"],"categoryLink":[0,"https://respond.io/integrations?channel=Email"],"name":[0,"IMAP/SMTP"],"createdDate":[0,1616061553000],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f6c0_email.svg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"updatedOn":[0,1720097894000],"headerColor":[0,"#f3f3f3"],"connect":[0,"https://app.respond.io/space/settings/channels"],"slug":[0,"imap-smtp"],"categories":[1,[[0,"email"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"group":[0,"Channels/Email-1"],"hidden":[0,false],"contents":[0,"<p id=\"\">Send and receive emails with the benefits of respond.io’s powerful messaging capabilities.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - 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All classes are conducted in students’ homes or online, so the sales process is managed entirely online or over WhatsApp.</p><h2>The problem</h2><p>GETUTOR relies on a small team of agents to answer parents’ inquiries and match them with a suitable tutor based on their unique preferences and requirements. With a high volume of inquiries coming in, it was easy to overlook conversations, leading to missed sales opportunities.</p><p>Jedi Hui, the owner and founder of GETUTOR, wanted a <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp API</a> solution to prioritize messages and speed up the booking process with automation. He signed up for an annual subscription to Sleekflow as it promised advanced AI and automation features.</p><p>Unfortunately, Sleekflow did not live up to expectations. Even setting up a basic WhatsApp template message was impossible after three weeks of failed attempts and slow, unhelpful replies from Sleekflow’s technical support. Automation features were severely limited and the “advanced AI features” it advertised didn’t work.</p><p>On top of that, he faced steep additional costs after importing the business’ contact list as Sleekflow charges for all stored contacts, not just the ones a business actively communicates with. Hui regretted investing in an annual plan, but decided to cut his losses and look for a functioning solution.</p><h2>The respond.io solution</h2><p>Wary after his poor experience with Sleekflow, Hui conducted a thorough search for alternatives. He briefly considered Wati but needed a solution that would guarantee support with onboarding and any issues that might arise after, so he chose to give respond.io a chance based on its reputation.</p><p>He found the setup and connection process to be a breeze compared to Sleekflow: Sending WhatsApp templates via Workflow automation was possible in a day rather than weeks, and respond.io’s Monthly Active Contact pricing model meant the business didn’t need to pay extra for stored contacts.</p><p>Respond.io’s onboarding expert, Victoria, then guided him on how to set up and optimize Workflows for more advanced automation to achieve GETUTOR’s business goals.</p><h3>Prioritize unanswered leads in a team inbox</h3><p>In the past, 10-20% of leads went unanswered as conversations piled up in the inbox. Conversations had no clear status indicators so those pending follow-ups couldn’t be distinguished. Instead, they were buried under new messages or were just forgotten.</p><p>With respond.io’s team inbox, agents could see which messages required responses to ensure all were attended to. Agents were trained to close conversations to indicate the outcome so it was easy to see which conversations had been resolved. That meant ongoing open chats were prioritized so no sales opportunities are lost.</p><h3>Streamline course booking with automation and AI</h3><p>The course booking process was a manual system of asking questions to determine parents’ requirements for a tutor. GETUTOR did not have an agent assignment system, and handling conversations simply depended on which agent saw the message and had time to respond first.</p><p>With respond.io’s Workflows automation, GETUTOR implemented an <a \n href=https://respond.io/"https://respond.io/help/workflows/step-ai-agent/"/n target=\"_blank\"\n rel=\"noopener \"\n >AI Agent</a> to manage initial inquiries and gather student information and preferences. Then, the AI agent compiles the information and automatically assigns the lead to an available human agent.</p><h3>Implement lead management through the entire funnel</h3><p>To better understand the customer journey and why leads convert or drop off, GETUTOR uses respond.io’s <a \n href=https://respond.io/"https://respond.io/help/workspace-settings/workspace-settings-lifecycle/"/n target=\"_blank\"\n rel=\"noopener \"\n >Lifecycle</a> feature. This allows the business to track leads by stages including New Lead, High Interest and Customer, so agents have context on where each contact is in the journey.</p><p><a \n href=https://respond.io/"https://respond.io/help/workspace-settings/workspace-settings-lifecycle#getting_started:~:text=a%20paying%20customer.-,Lost%20Stages%3A,-Lost%20Stages%20are\"\n target=\"_blank\"\n rel=\"noopener \"\n >Lost Stages categories</a> enable the business to see at a glance why a deal has been lost — for example, if the lead was disqualified or lost to a competitor. This helps identify where improvements can be made to close more deals successfully.</p><h3>Gain detailed analytics from reports and exported chats</h3><p>GETUTOR takes advantage of respond.io’s advanced reporting features to get in-depth insights and improve the customer experience. Respond.io includes Lifecycle, agent performance, broadcast and conversation reports.</p><p>With Sleekflow, Hui had anticipated using data import and export for analytics, but lost data due to bugs and unresolved issues.</p><p>Now, respond.io helps him accomplish everything he had hoped to do. He exports conversations to run customized analyses using AI and improves the tutor matching system to pair students with a tutor that best suits their needs.</p><blockquote><p><i>“As CEO of GETUTOR, I found that some of Sleekflow's advertised features didn't operate as expected, and communication with their support team was time-consuming, leading to concerns about our operational smoothness and efficiency. Respond.io’s onboarding is smooth, all vital features are present and the customer support is 24/7. 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By using AI workflows to collect information, <b>the number of leads the business handles per day has increased by 50%</b>.</p><p>From missing 10-20% of opportunities in the past, GETUTOR now responds to every lead in a timely manner. With prompt responses and an improved booking process, conversions are also up. In just <b>two months, sales increased by 24%</b>.</p><p>With Lifecycle tracking, agents get instant context into the customer journey so they can prioritize high intent leads and recognize returning customers to make the right recommendations. The business is continually using analytics to improve and is looking forward to seeing further results based on the insights gained.</p><p>Most importantly, Hui appreciates being able to rely on respond.io for any support needed along the way. Respond.io is top-rated on G2 for its customer support and delivers faster ROI than Sleekflow, as GETUTOR has seen.</p><p>Considering a <a \n href=https://respond.io/"https://respond.io/sleekflow-alternative/"/n target=\"_blank\"\n rel=\"noopener \"\n >Sleekflow alternative</a> or ready to try out a conversation management platform for the first time? <a \n href=https://respond.io/"https://respond.io/demo/"/n target=\"_blank\"\n rel=\"noopener \"\n >Contact us for a free consultation</a> today and start seeing the results for 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More to come – follow our <a href=https://respond.io/"https://roadmap.respond.io/search?search=hubspot\%22 rel=\"noopener noreferrer\" target=\"_blank\">roadmap</a> to stay updated.</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-35r6d4s6ggk"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"3e4efa7f2a374b4f90f28c37e0fbe9ef"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493169028],"id":[0,"3e4efa7f2a374b4f90f28c37e0fbe9ef"],"name":[0,"Zapier"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1224]}],"hasLinks":[0,false],"lastPreviewUrl":[0,""],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1737101520977],"firstPublished":[0,1731493227859],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"image":[0,"https://uploads-ssl.webflow.com/6694d6b12712e4111cc1817a/6694d6b12712e4111cc197cd_zapier-logomark.svg"],"publisherName":[0,"Zapier"],"categories":[1,[[0,"integration"]]],"updatedOn":[0,1720097836000],"categoryLink":[0,"https://respond.io/integrations?channel=Integration"],"documentation":[0,"https://help.respond.io/integrations/zapier"],"sortByGroup":[0,27],"hidden":[0,false],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/integrations"],"slug":[0,"zapier"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"headerColor":[0,"#ffedd6"],"group":[0,"Integration-1"],"createdDate":[0,1618815558000],"learnMore":[0,""],"name":[0,"Zapier"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"description":[0,"Connect over 5,000+ applications quickly and easily"],"contents":[0,"<p id=\"\">With Zapier integration, you can connect respond.io to thousands of apps to automate your messaging workflows, sync data across different apps and more.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - 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welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Email Marketing - nurture your leads, send abandoned cart messages and newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Gmail work for your business and not the other way round</li></ul>"],"description":[0,"Connect via IMAP/SMTP to chat over email."],"blocks":[1,[[0,{"id":[0,"builder-pixel-rlf96j7gq4i"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"hd9638gnv7d"]}]}]}]]],"personInCharge":[0,"With Ahmad Hijazi, Dalilk Academy’s Managing Director"],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/5cI4FrNZqNdUnzo9ZKwVfI/ce769924bd9de6dc91708dc79af4f1dc/assets_2F11f7a662b80a4675973850b067c01fa5_2F92d4bff0c2434d41bef0d093ad927783"],"title":[0,"How Innov821 DMCC 2x Its Student Enrollment by Centralizing Communications"],"metrics":[1,[[0,{"metric":[0,"100%"],"results":[0,"Increase in student intake"],"symbol":[0,"%"]}],[0,{"symbol":[0,""],"results":[0,"Enrollments in 7 months"],"metric":[0,"730,448"]}],[0,{"symbol":[0,"%"],"metric":[0,"73.2%"],"results":[0,"Average conversion rate"]}]]],"hidden":[0,false],"contentfulReference":[0,"2a9rtF57xeidbNBA8xmR72"],"tags":[1,[[0,"education"],[0,"broadcast"]]],"cta":[0,{"toggle":[0,false]}],"slug":[0,"dalilk-academy-doubles-student-intake"],"website":[0,"https://dalilk4ielts.com/"],"solutions":[1,[[0,{"solution":[0,"Integrated WhatsApp API on respond.io to centralize customer communication"]}],[0,{"solution":[0,"Automated chat routing and assignment to ensure every lead is answered"]}],[0,{"solution":[0,"Utilized broadcast to promote sales and events to a large audience"]}],[0,{"solution":[0,"Applied reporting to monitor and improve agent performance"]}]]],"useCases":[1,[[0,{"name":[0,"Conversational Sales"],"useCase":[0,"Conversational Sales"]}]]],"content":[0,"<p>Innov821 DMCC, better known as Dalilk Academy, is an established online English training and exam preparation center. It delivers quality education to late teens and young adults throughout the Gulf Cooperation Council (GCC) countries, particularly in Saudi Arabia.</p><p>It attracts prospective students via social media and directs prospects to a WhatsApp number. Sales agents then handle and convert those students. Innov821 DMCC also retargets them via sales promotions or events to increase sales conversion.</p><h2>The Problem</h2><p>The company initially managed course inquiries through multiple personal WhatsApp numbers, but this approach led to three major issues.</p><p>First, it lost potential enrollment from not replying to students on time. Managing multiple numbers made it difficult to keep track of all incoming students and assign them to agents. This resulted in prospective students being overlooked or not responded to on time.</p><p>Second, Innov821 DMCC struggled to increase the number of enrollments due to the limitations of using personal WhatsApp numbers. It could only broadcast promotions and events to 256 contacts per broadcast list. As it was impractical to send multiple broadcasts over several numbers, they faced a growth bottleneck.</p><p>Lastly, it was difficult to assess the effectiveness of consultants as their conversations were scattered across multiple numbers and devices. Managers had no visibility over how their teams handled inquiries, making it difficult to assess who was performing well and who needed improvement. As a result, there was an additional loss of sales opportunities.</p><h2>The Respond.io Solution</h2><p>To address the issues they faced using multiple personal WhatsApp numbers, Innov821 DMCC turned to respond.io. They wanted to improve their communication needs with students and increase the number of student enrollments.</p><h3>A Centralized Inbox That Connects Multiple Agents And Devices</h3><p>Innov821 DMCC transitioned from using multiple personal WhatsApp numbers to a single WhatsApp Business Platform (API) account and moved to respond.io. This streamlined its operations.</p><p>Instead of managing messages on multiple phones or apps, all student inquiries come into one inbox. It’s easier to keep track of student messages, reducing the loss of potential enrollment.</p><p>It was also now possible to identify which marketing campaigns students came from and segment them by course interest. This improved the agents’ performance by allowing them to respond immediately with relevant course details, providing a tailored experience for each lead.</p><h3>Workflow Automation Builder To Maximize Opportunities For Every Lead</h3><p>By leveraging respond.io’s various automation tools, Innov821 DMCC increased the number of enrolled students.</p><p>The Workflows chat automation builder enabled it to route and assign students to the right consultants for their needs automatically. The configuration considers agent capacity to ensure agents respond to inquiries in a timely manner, reducing the number of lead drop-offs.</p><h3>Broadcasts Were Used to Promote Sales and Events to a Wider Audience</h3><p>Innov821 DMCC also increased the scale of its promotional campaigns by sending promotional and event marketing broadcasts on popular channels like WhatsApp.</p><p>It could efficiently send targeted messages to the right audience at the right time. For example, it sent automated broadcasts to alert prospects about upcoming seminars. These messages were personalized to each student, depending on their course of interest, and resulted in an increased number of student enrollments.</p><h3>Applied Reporting Tools to Monitor and Improve Agent Performance</h3><p>Respond.io’s robust reporting tools effectively addressed the challenges of monitoring and evaluating consultants’ performance at Innov821 DMCC . It gained valuable insights into metrics such as first response and resolution times and identified areas of improvement.</p><p>Managers were also able to understand peak messaging times, allowing them to optimize the availability of their consultants and align their operations more closely with student behavior.</p><p>These insights enabled managers to make informed decisions and implement strategies to improve effectiveness in securing enrollments.</p><p>Respond.io helped us scale our business and grow at a rapid rate. It reduced the complexity of our operations so that we could answer student inquiries quickly while improving response quality. 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Existing prospects who sent a new email were hard to identify as returning contacts. Their emails also lacked the context of previous interactions.</p><p>CUHK created a Facebook Page for its MBA program and connected Facebook Messenger to respond.io. It also created a respond.io <a \n href=https://respond.io/"https://help.respond.io/l/en/website-chat-widget/website-chat-widget-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >web chat widget</a> on its MBA home page. This allows prospective students to ask questions immediately while browsing through the program’s website.</p><p>Now, all conversations on both Facebook Messenger and web chat flow into respond.io’s inbox. Respond.io also alerts users if a returning Messenger contact starts a chat on web chat or vice versa. Administrative staff can <a \n href=https://respond.io/"https://respond.io/blog/merge-contacts/"/n target=\"_blank\"\n rel=\"noopener \"\n >merge these conversations into one profile</a> to create a single record of all interactions by the same prospect for full context.</p><h3>FAQs were automated to reduce repetitive work</h3><p>About 98% of inquiry emails comprised casual frequently asked questions about the MBA program. CUHK wanted to reduce the time agents spend on answering FAQs.</p><p>It integrated natural language processing platform <a \n href=https://respond.io/"https://help.respond.io/l/en/dialogflow/dialogflow-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Dialogflow</a> with respond.io and created an intuitive chatbot to handle FAQs on Facebook Messenger and web chat. When prospective students send a message, a carousel of inquiry categories opens. Students can select the relevant category or ask a question.</p><p>The chatbot <a \n href=https://respond.io/"https://help.respond.io/l/en/dialogflow/dialogflow-managing-intents/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >processes the inquiry</a> and sends an appropriate, comprehensive pre-set response. It then proposes related topics students can click on for more information. Conversations are reflected in real time on respond.io so staff can monitor the chat and respond manually if necessary.</p><h3>Lead collection and management were improved</h3><p>Two common issues with web chat are that most web chats allow users to chat anonymously and conversations end as soon as users leave the page. This prevents businesses from collecting users’ contact details, keeping chat records and following up later.</p><p>CUHK made a <a \n href=https://respond.io/"https://respond.io/blog/pre-chat-survey/"/n target=\"_blank\"\n rel=\"noopener \"\n >contact form</a> mandatory on its respond.io web chat to capture prospects’ names and email addresses. If they drop off from the conversation by closing the page, CUHK can send a follow-up email.</p><p>It also integrated its CRM with respond.io to centralize all contact data and conversations on one platform. Contacts created on any channel connected to respond.io are imported into its CRM. This way, it’s able to clearly trace all the communication that took place across the prospect’s MBA journey, from awareness to enrolment.</p><blockquote><p>We’ve been using respond.io for 5 years now and the platform has grown tremendously over time. We haven’t implemented newer tools like Workflows automation but we’re interested in its potential. Right now, one of the features we rely on heavily is the Dashboard, which gives us all the key insights and short and long-term trends we need to help us make decisions. — MBA Marketing and Admissions Team at CUHK.</p></blockquote>\n <picture>\n <!-- AVIF format - best compression but less browser support -->\n <source\n type=\"image/avif\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/2gWG4F6MmSj45zs4KrTpiW/cc26d3fc9b78cbb7ff6d78188fe74343/66cc2ce1ae967dfb1111062b_CaseStudies-CUHK_Image03_30e2ab8200fdb97a0496e59cbeba2c11_800.jpeg?w=360&fm=avif 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/2gWG4F6MmSj45zs4KrTpiW/cc26d3fc9b78cbb7ff6d78188fe74343/66cc2ce1ae967dfb1111062b_CaseStudies-CUHK_Image03_30e2ab8200fdb97a0496e59cbeba2c11_800.jpeg?w=480&fm=avif 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/2gWG4F6MmSj45zs4KrTpiW/cc26d3fc9b78cbb7ff6d78188fe74343/66cc2ce1ae967dfb1111062b_CaseStudies-CUHK_Image03_30e2ab8200fdb97a0496e59cbeba2c11_800.jpeg?w=640&fm=avif 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/2gWG4F6MmSj45zs4KrTpiW/cc26d3fc9b78cbb7ff6d78188fe74343/66cc2ce1ae967dfb1111062b_CaseStudies-CUHK_Image03_30e2ab8200fdb97a0496e59cbeba2c11_800.jpeg?w=768&fm=avif 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/2gWG4F6MmSj45zs4KrTpiW/cc26d3fc9b78cbb7ff6d78188fe74343/66cc2ce1ae967dfb1111062b_CaseStudies-CUHK_Image03_30e2ab8200fdb97a0496e59cbeba2c11_800.jpeg?w=800&fm=avif 800w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- WebP format - 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This increased inquiries by 50% compared to email.</p><p>Connecting all its channels and its CRM to respond.io then created a single source of contact information for the Programs Office. With the improved ability to identify returning prospects, staff can pick conversations up from where they left off.</p><p>As almost 98% of prospects’ inquiries are now automatically handled by Dialogflow’s chatbot, the admin team is free to focus on other matters. In fact, the Programs Office now has just a single user on respond.io keeping an eye on prospects’ conversations.</p><p>Thanks to the chatbot, first response times have improved from 36 hours to within minutes. Buoyed by these results, CUHK’s MBA Programs Office is now considering adding <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp API</a> as a new channel to communicate with prospects.</p>"]}]}],[0,{"data":[0,{"website":[0,"https://english4callcenters.com"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/customer-stories-item?apiKey=11f7a662b80a4675973850b067c01fa5&limit=3&fields=data.industry.value.data.name,data.slug,data.title,data.heroImage,data.cta.subHeading,data.useCases&includeRefs=true&sort.lastUpdated=-1&query.data.slug.$ne=how-e4cc-consolidated-22-siloed-regional-offices-on-one-platform&query.data.industry.id=a73d051cea43433988843617301b4c40"],"key":[0,"relatedCustomerStories"]}]]],"createdDate":[0,1672812220000],"cta":[0,{"subHeading":[0,""],"toggle":[0,false],"heading":[0,""]}],"contentfulReference":[0,"4K20kTvpppoaf3MFGS2b3X"],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"tags":[1,[[0,"education"]]],"channels":[1,[[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493167169],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"name":[0,"WhatsApp Business Platform"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""],"hasLinks":[0,false],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1741331281354],"firstPublished":[0,1731493228035],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"updatedOn":[0,1720159246000],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"name":[0,"WhatsApp Business Platform"],"connect":[0,"https://app.respond.io/space/settings/channels"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"createdDate":[0,1616056866000],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"sortByGroup":[0,1],"headerColor":[0,"#d6ffeb"],"description":[0,"Connect a WhatsApp Business Platform account to chat over WhatsApp."],"hidden":[0,false],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"publisherName":[0,"Meta"],"group":[0,"Channels-1"],"slug":[0,"whatsapp"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"contents":[0,"<p><strong>WhatsApp Business Platform (API) on respond.io</strong></p><p><a href=https://respond.io/"https://respond.io/blog/respondio-is-now-a-whatsapp-business-solution-provider/" rel=\"noopener noreferrer\" target=\"_blank\">Official Meta partner</a>, no setup fees or message markups and all the latest features including <a href=https://respond.io/"https://respond.io/blog/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">WhatsApp Business Calling API</a></p><p><img src=https://respond.io/"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F1bc2556f42844939a8ea443d645ec706/">
Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. Support, sell and market on one of the most popular messaging channels in the world.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Facebook Messenger Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Facebook Messenger work for your business and not the other way round</li></ul>"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"sortByGroup":[0,2],"categories":[1,[[0,"Messaging Channels"]]],"name":[0,"Facebook Messenger"],"documentation":[0,"https://help.respond.io/facebook-messenger/facebook-messenger-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"group":[0,"Channels-1"],"description":[0,"Connect your Facebook pages and chat over Facebook Messenger."],"learnMore":[0,"https://respond.io/blog/facebook-business-chat"],"createdDate":[0,1616056586000],"blocks":[1,[[0,{"id":[0,"builder-pixel-6nf4bt3s8iv"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738576118525],"firstPublished":[0,1731493227878],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"o8logjwrlm7"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your customers on Instagram. Leverage its massive popularity to engage, sell and support customers on the messaging channel.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time<br></li><li id=\"\">Instagram Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Business process implementation - make Instagram work for your business and not the other way round</li></ul>"],"publisherName":[0,"Meta"],"createdDate":[0,1624951837000],"description":[0,"Connect an Instagram Business Account to chat over Instagram."],"blocks":[1,[[0,{"id":[0,"builder-pixel-38256o47i55"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738575994525],"firstPublished":[0,1731493227781],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"sfos9829nvp"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168497],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"name":[0,"IMAP/SMTP"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"kind":[0,"data"],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}]}],"variations":[0,{}],"lastUpdated":[0,1736391114077],"firstPublished":[0,1731493227888],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"sortByGroup":[0,22],"documentation":[0,"https://help.respond.io/email/other-email"],"learnMore":[0,""],"publisherName":[0,"respond.io"],"categoryLink":[0,"https://respond.io/integrations?channel=Email"],"name":[0,"IMAP/SMTP"],"createdDate":[0,1616061553000],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f6c0_email.svg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"updatedOn":[0,1720097894000],"headerColor":[0,"#f3f3f3"],"connect":[0,"https://app.respond.io/space/settings/channels"],"slug":[0,"imap-smtp"],"categories":[1,[[0,"email"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"group":[0,"Channels/Email-1"],"hidden":[0,false],"contents":[0,"<p id=\"\">Send and receive emails with the benefits of respond.io’s powerful messaging capabilities.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Email Marketing - nurture your leads, send abandoned cart messages and newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Gmail work for your business and not the other way round</li></ul>"],"description":[0,"Connect via IMAP/SMTP to chat over email."],"blocks":[1,[[0,{"id":[0,"builder-pixel-rlf96j7gq4i"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"hd9638gnv7d"]}]}]}]]],"slug":[0,"how-e4cc-consolidated-22-siloed-regional-offices-on-one-platform"],"personInCharge":[0,"With Luis Castillo at E4CC"],"location":[0,"El Salvador"],"hidden":[0,false],"industry":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"a73d051cea43433988843617301b4c40"],"model":[0,"industry"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731407566579],"id":[0,"a73d051cea43433988843617301b4c40"],"name":[0,"Education"],"modelId":[0,"88c41186c9384eca867e5da4e6337e89"],"meta":[0,{}],"variations":[0,{}],"lastUpdated":[0,1731408621457],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"published":[0,"published"],"firstPublished":[0,1731408623602],"data":[0,{"slug":[0,"education"],"updatedOn":[0,1673406434000],"name":[0,"Education"],"createdDate":[0,1673406347000],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"blocks":[1,[[0,{"id":[0,"builder-pixel-tgnjhw2956k"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"z8xo0fo5sg"]}]}],"name":[0,"80% Decrease in First Response Time: How respond.io Transformed E4CC's Customer Support"],"updatedOn":[0,1696223294000],"backgroundColor":[0,"#ebf2ff"],"logo":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/3Uu6knqS4f5iEdzd9LEWig/1fb953aa92f3046d4ecf31da184f3049/66cc2ce1ae967dfb11110675_e4cc.svg"],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/7fMyzdronkABLs45mOzaun/8c67a62010e5832004bf9c30e299d5e1/66cc2ce1ae967dfb111106d2_pexels-tima-miroshnichenko-5455007_202.jpg"],"useCases":[1,[[0,{"url":[0,"/sales"],"value":[0,"conversational-sales"],"name":[0,"Conversational Sales"],"useCase":[0,"Conversational Sales"]}],[0,{"value":[0,"conversational-support"],"name":[0,"Conversational Support"],"url":[0,"/conversational-support"],"useCase":[0,"Conversational Support"]}]]],"seoMeta":[0,{"description":[0,"A respond.io success story: E4CC revamps its conversational support and customer communication by unifying regional operations on one platform"],"title":[0,"80% Cut in First Response Time Boosted E4CC’s Customer Support"]}],"solutions":[1,[[0,{"solution":[0,"1 platform for operations across Latin America "]}],[0,{"solution":[0,"New sales and support channels were connected"]}],[0,{"solution":[0,"Support was moved to WhatsApp for faster resolutions"]}]]],"metrics":[1,[[0,{"symbol":[0,"%"],"results":[0,"Faster response times"],"metric":[0,"80%"]}],[0,{"metric":[0,"3x"],"symbol":[0,"x"],"results":[0,"Faster chat routing"]}]]],"title":[0,"80% Decrease in First Response Time: How respond.io Transformed E4CC's Customer Support"],"content":[0,"<p>E4CC offers English language training to Latin Americans looking to secure jobs in call centers. In addition to grammar and vocabulary, it teaches employable skills such as sales, customer service and technical support. The business has 22 branches in four countries, as well as an online service for international students and the English4Kids arm for school-aged children.</p><h2>The Problem</h2><p>As E4CC continued to scale, it struggled to get a clear picture of overall performance as its businesses across Central and South America were operating in silos. It also needed to revamp its conversational support methods as resolution times were too high. For both, E4CC needed a solution that it could implement across the region.</p><h2>The respond.io Solution</h2><p>E4CC had been working with a local SaaS provider but approached respond.io to see if a more effective strategy could be developed. The following solutions were implemented.</p><h3>Regional Operations were De-siloed for Easy Management</h3><p>All contacts, channels and conversations for operations across Latin America were consolidated on respond.io for a single source of truth and seamless contact management. Operation efficiency of the online education service increased as agents now have inter-country access to sales and support channels for international students.</p><p>Meanwhile, managers can monitor agent load and performance in real-time from anywhere. A comprehensive reporting and analytics stack allows them to filter data to pick up on any anomalies and set team and individual agent KPIs (key performance indicators).</p><h3>Sales and Support Channels were Analyzed and Adjusted</h3><p>Initially, E4CC relied on Facebook, utilizing a global Facebook Page and individual country Pages for all customer communication. However, resolution times for support cases were prolonged due to slow customer responses.</p><p>Recognizing the effectiveness of its Facebook click-to-chat ad campaigns as the primary driver of new student sign-ups, E4CC, after consulting with respond.io, decided to retain the channel for sales use. They then integrated WhatsApp via a <a \n href=https://respond.io/"https://rspd.link/get_waba_360dialog/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >respond.io partner</a>, transitioning support to WhatsApp, <a \n href=https://respond.io/"https://respond.io/blog/top-messaging-apps#toc-mobile-9\"\n target=\"_blank\"\n rel=\"noopener \"\n >the preferred messaging app in Latin America</a>.</p><p>This strategy allowed E4CC to maintain its high-traffic advertisements and simultaneously optimize both customer acquisition and support. Now, agents are not only able to respond to inquiries but also can send the first message using personalized templates or broadcasts to update students about their classes or accounts.</p><h3>3x Faster Chat Routing</h3><p>Agents used to assist contacts as they moved through the sales funnel. Respond.io enabled agents to segment contacts with tags and use <a \n href=https://respond.io/"https://respond.io/blog/inbound-conversations/"/n target=\"_blank\"\n rel=\"noopener \"\n >Workflows automation</a> to reduce manual intervention in the sales journey via automated messages and <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio#toc-mobile-0\"\n target=\"_blank\"\n rel=\"noopener \"\n >chat routing</a>.</p><p>The support funnel was similarly automated. Instead of personally alerting an agent or team about specific support requests, respond.io assisted E4CC in implementing a precise routing system with a menu of support functions. Customers merely select a support function and are <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >automatically assigned to an agent</a> in the right team.</p><blockquote><p>Respond.io has revamped the way we operate at E4CC and the results speak for themselves. One of the things we really want to highlight is the support we receive from our Customer Success Manager at respond.io. Our journey with the team so far has not only been productive, but also a very pleasant one! – Luis Castillo, E4CC</p></blockquote>\n <picture>\n <!-- AVIF format - best compression but less browser support -->\n <source\n type=\"image/avif\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=360&fm=avif 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=480&fm=avif 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=640&fm=avif 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=768&fm=avif 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=1000&fm=avif 1000w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- WebP format - good compression with wider browser support -->\n <source\n type=\"image/webp\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=360&fm=webp 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=480&fm=webp 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=640&fm=webp 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=768&fm=webp 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=1000&fm=webp 1000w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- JPEG fallback for maximum browser compatibility -->\n <source\n type=\"image/jpeg\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=360&fm=jpg&q=80 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=480&fm=jpg&q=80 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=640&fm=jpg&q=80 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=768&fm=jpg&q=80 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?w=1000&fm=jpg&q=80 1000w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <img\n class=\"spotlight cursor-zoom-in\"\n data-src=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg\"\n data-title=\"false\"\n data-control=\"page, zoom, fullscreen, close\"\n width=\"2064\"\n height=\"1081\"\n alt=\"\"\n src=https://respond.io/"https://assets2-proxy.respond.io/ph8r57dk1q9w/58LXN71xaX9zKJZYt3s0Bp/86afbe79c68054a8e25181f32c920ef6/66cc2ce1ae967dfb111106bd_Case_20Studies_20-_20E4CC_20Image_2003.jpg?fm=jpg&q=80&w=640\%22\n loading=\"eager\"\n fetchpriority=\"high\"\n decoding=\"async\"\n style=\"aspect-ratio: 1.9093432007400555;\"\n />\n </picture>\n <h2>Results</h2><p>After uniting operations across the region on a single platform, E4CC noticed an immediate improvement in operation efficiency, contact management and communication speed and quality. The implementation of routing logic, for instance, has dramatically decreased first response time by 80%.</p><p>Choosing the right channels for conversational sales and conversational support also improved engagement, with support agents reporting faster resolutions over WhatsApp.</p><p>The ease of integrating channels encouraged E4CC to connect Instagram and Telegram as secondary channels for sales and support respectively. E4CC is now keen to explore voice calls on respond.io to truly unify all customer communication on one platform.</p>"],"goals":[1,[[0,{"goal":[0,"Consolidate communication across its regional network"]}],[0,{"goal":[0,"Revamp support methods to lower resolution times"]}]]]}]}],[0,{"data":[0,{"contentfulReference":[0,"3jQepwIQgknKJMhnS8zLbB"],"seoMeta":[0,{"title":[0,"How Qobolak Used Broadcasts to Double Student Lead Conversions"],"description":[0,"Discover how Qobolak leveraged respond.io to double its lead conversion rates, enhancing student engagement and employee performance."]}],"createdDate":[0,1709088201000],"channels":[1,[[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493167169],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"name":[0,"WhatsApp Business Platform"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""],"hasLinks":[0,false],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1741331281354],"firstPublished":[0,1731493228035],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"updatedOn":[0,1720159246000],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"name":[0,"WhatsApp Business Platform"],"connect":[0,"https://app.respond.io/space/settings/channels"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"createdDate":[0,1616056866000],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"sortByGroup":[0,1],"headerColor":[0,"#d6ffeb"],"description":[0,"Connect a WhatsApp Business Platform account to chat over WhatsApp."],"hidden":[0,false],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"publisherName":[0,"Meta"],"group":[0,"Channels-1"],"slug":[0,"whatsapp"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"contents":[0,"<p><strong>WhatsApp Business Platform (API) on respond.io</strong></p><p><a href=https://respond.io/"https://respond.io/blog/respondio-is-now-a-whatsapp-business-solution-provider/" rel=\"noopener noreferrer\" target=\"_blank\">Official Meta partner</a>, no setup fees or message markups and all the latest features including <a href=https://respond.io/"https://respond.io/blog/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">WhatsApp Business Calling API</a></p><p><img src=https://respond.io/"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F1bc2556f42844939a8ea443d645ec706/">
Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. 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Conversions"],"backgroundColor":[0,"#ffedd6"],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/65qXVoi8BKgpJbura8emrS/6e0ff97ee382e2733a5665cdb4eb72ba/6694d6b12712e4111cc19afc_Case_20Studies_20-_20Qobolak_20Image_2001.jpg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"slug":[0,"how-qobolak-used-broadcasts-to-double-student-lead-conversions"],"logo":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/4nXrjP5T36t0lXVzVcH7at/8454f282c8a311cadb8a77d80b2731bb/6694d6b12712e4111cc19afb_qobolak.svg"],"metrics":[1,[[0,{"metric":[0,"49,800"],"results":[0,"broadcast messages"],"symbol":[0,""]}],[0,{"results":[0,"more lead conversions"],"metric":[0,"95%"],"symbol":[0,"%"]}],[0,{"symbol":[0,""],"results":[0,"platform to process leads"],"metric":[0,"1"]}]]],"personInCharge":[0,"With Waddaa Aboulatta, Head of IT of Qobolak"],"title":[0,"How Qobolak Used Broadcasts to Double Student Lead Conversions"],"useCases":[1,[[0,{"url":[0,"/sales"],"value":[0,"conversational-sales"],"name":[0,"Conversational Sales"],"useCase":[0,"Conversational Sales"]}],[0,{"name":[0,"Promotional Messaging"],"url":[0,"/marketing"],"value":[0,"promotional-messaging"],"useCase":[0,"Promotional Messaging"]}]]],"content":[0,"<h4>How Qobolak Used Broadcasts to Double Student Lead Conversions</h4><p>Qobolak, an education placement company, plays a pivotal role in linking students in the Gulf Coast Countries, especially Saudi Arabia, with universities in the UK, USA, Europe and Australia. Its services include assistance in submitting university applications, onboarding students in the host countries and assisting with student accommodation.</p><h2>The Problem</h2><p>Qobolak faced significant challenges in increasing the number of student leads, monitoring employee performance and managing the complex follow-up processes with students after securing university offers. These issues impacted the number of lead conversions and the quality of student consultation services, both of which are essential for successful student placements.</p><h2>The Respond.io Solution</h2><p>Qobolak was searching for solutions that could streamline its communication processes, enhance employee performance monitoring and boost its overall student engagement strategies.</p><p>It needed a system that could <a \n href=https://respond.io/"https://respond.io/blog/omnichannel-communication/"/n target=\"_blank\"\n rel=\"noopener \"\n >integrate various communication channels</a> into a single platform, making it easier to manage student interactions efficiently. Moreover, Qobolak sought advanced tools to monitor and improve its team's responsiveness and effectiveness in dealing with student inquiries and follow-ups.</p><p>This led Qobolak to adopt respond.io's robust functionalities, which promised to optimize service delivery in the educational placement sector by addressing these critical areas.</p><h3>Consolidate Multiple Channels into One Unified <b>Platform</b></h3><p>Qobolak previously relied on decentralized and uncoordinated communication methods. It used Facebook Messenger and Instagram DM, and had 20 agents who were using their personal WhatsApp numbers to communicate with students. This led to difficulty in tracking conversations and documents sent by students.</p><p>Respond.io provided a <a \n href=https://respond.io/"https://respond.io/blog/omnichannel-support/"/n target=\"_blank\"\n rel=\"noopener \"\n >centralized communication platform</a>, consolidating conversations across multiple WhatsApp numbers and channels into one streamlined system. This shift allowed Qobolak to move from using many WhatsApp numbers to just one with WhatsApp API connected to respond.io.</p><p>The centralized inbox also improved interactions between students and agents, including better organization and tracking of essential documents.</p><h3>Comprehensive Monitoring of Agent Performance</h3><p>Previously, there was a lack of visibility into how effectively agents were following up on leads and closing sales, which is crucial in the educational placement sector.</p><p>Through the <a \n href=https://respond.io/"https://help.respond.io/dashboard-reporting/reports-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Reports Module</a>, managers can track detailed employee metrics such as the <a \n href=https://respond.io/"https://help.respond.io/dashboard-reporting/reports-conversations/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >number of conversations handled</a>, <a \n href=https://respond.io/"https://help.respond.io/dashboard-reporting/reports-responses/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >first response times</a> and <a \n href=https://respond.io/"https://help.respond.io/dashboard-reporting/reports-resolutions/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >resolution times</a>.</p><p>With these in-depth insights, managers can now accurately assess how efficiently each agent responds to students and how successfully agents place them in universities. They can also review individual conversations in detail to spot quality gaps for improved service.</p><p>This not only improves accountability but also identifies areas for performance enhancement, driving overall team productivity and effectiveness in the education placement market.</p><h3>Increase Event Attendance Through Broadcasts</h3><p>Qobolak successfully generates most of its leads at education fairs yet faces challenges in effectively communicating its participation at these events to potential students.</p><p>Sending <a \n href=https://respond.io/"https://help.respond.io/broadcasts-module/broadcasts-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >WhatsApp broadcasts via respond.io</a> served as a direct channel to deliver such announcements and updates to a <a \n href=https://respond.io/"https://respond.io/blog/respondio-whatsapp/"/n target=\"_blank\"\n rel=\"noopener \"\n >wide audience</a> efficiently.</p><p>This new approach has led to significant improvements in event visibility and attendance. Compared to previous education fairs, Qobolak has reached a larger audience more effectively, increasing attendance and overall student engagement to enhance its outreach and impact in the educational placement sector.</p><blockquote><p>“We're thrilled with the transformation in our student engagement and lead conversions since implementing respond.io. 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The shift to a single WhatsApp account for student communications improved the company's professional image and allowed for better quality control and follow-up supervision by managers.</p><p>This strategic change led to more consistent and reliable student interactions, effectively closing gaps in the placement process and reducing potential revenue losses.</p><p>Additionally, the use of WhatsApp broadcasts proved highly effective. With 49,800 messages sent over eight months, Qobolak significantly increased its lead generation. This resulted in a 95% increase in lead conversions. This approach kept Qobolak at the forefront of students' minds, boosting engagement and rapidly improving lead generation and conversion rates.</p>"]}]}],[0,{"data":[0,{"updatedOn":[0,1711697255000],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/2B1wj0rQwDD4JwPcMH5BMu/64c200ac7f96143a0c7f13a7469f83e8/6694d6b12712e4111cc19b61_Case_20Studies_20-_20breakthrough_20maths_20image_2002.jpg"],"slug":[0,"breakthrough-maths-boosts-sales-by-35-percent-by-halving-their-lead-response-times"],"website":[0,"https://www.breakthroughmaths.ie/"],"solutions":[1,[[0,{"solution":[0,"Conversation numbers were scaled with WhatsApp API"]}],[0,{"solution":[0,"A centralized inbox was used for agent efficiency"]}],[0,{"solution":[0,"Bulk messaging was made possible with WhatsApp API Broadcast"]}]]],"personInCharge":[0,"With TJ Hegarty, Founder of Breakthrough Maths"],"title":[0,"How Breakthrough Maths Halved Response Times to Boost Sales by 35%"],"createdDate":[0,1711691239000],"hidden":[0,false],"channels":[1,[[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493167169],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"name":[0,"WhatsApp Business Platform"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""],"hasLinks":[0,false],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1741331281354],"firstPublished":[0,1731493228035],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"updatedOn":[0,1720159246000],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"name":[0,"WhatsApp Business Platform"],"connect":[0,"https://app.respond.io/space/settings/channels"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"createdDate":[0,1616056866000],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"sortByGroup":[0,1],"headerColor":[0,"#d6ffeb"],"description":[0,"Connect a WhatsApp Business Platform account to chat over WhatsApp."],"hidden":[0,false],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"publisherName":[0,"Meta"],"group":[0,"Channels-1"],"slug":[0,"whatsapp"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"contents":[0,"<p><strong>WhatsApp Business Platform (API) on respond.io</strong></p><p><a href=https://respond.io/"https://respond.io/blog/respondio-is-now-a-whatsapp-business-solution-provider/" rel=\"noopener noreferrer\" target=\"_blank\">Official Meta partner</a>, no setup fees or message markups and all the latest features including <a href=https://respond.io/"https://respond.io/blog/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">WhatsApp Business Calling API</a></p><p><img src=https://respond.io/"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F1bc2556f42844939a8ea443d645ec706/">
Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}]]],"backgroundColor":[0,"#ffebeb"],"contentfulReference":[0,"qecTxACcgheE9V4XCPD6Y"],"industry":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"a73d051cea43433988843617301b4c40"],"model":[0,"industry"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731407566579],"id":[0,"a73d051cea43433988843617301b4c40"],"name":[0,"Education"],"modelId":[0,"88c41186c9384eca867e5da4e6337e89"],"meta":[0,{}],"variations":[0,{}],"lastUpdated":[0,1731408621457],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"published":[0,"published"],"firstPublished":[0,1731408623602],"data":[0,{"slug":[0,"education"],"updatedOn":[0,1673406434000],"name":[0,"Education"],"createdDate":[0,1673406347000],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"blocks":[1,[[0,{"id":[0,"builder-pixel-tgnjhw2956k"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"z8xo0fo5sg"]}]}],"seoMeta":[0,{"description":[0,"Breakthrough Maths saw a 35% sales surge by streamlining lead responses. 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Operating primarily online in Ireland and the UK, they offer online courses to help students improve their math skills and excel academically. Through personalized instruction and engaging learning materials, Breakthrough Maths aims to make math more accessible and enjoyable for students of all levels.</p><h2>The Problem</h2><p>Before integrating respond.io, Breakthrough Maths heavily relied on the WhatsApp app to handle leads. However, this approach posed challenges in scaling up the number of WhatsApp conversations to meet the needs of a growing student base.</p><p>Also, the absence of a business messaging platform with a centralized inbox made it difficult to organize interactions and follow-ups efficiently. Consequently, this often resulted in delayed customer interactions and potential lead loss, with suboptimal response times averaging 54 minutes.</p><h2>The Respond.io Solution</h2><p>Recognizing the need for a scalable solution and a centralized inbox, the business turned to respond.io. The following solutions were implemented.</p><h3>Conversation Numbers were Scaled with Respond.io and WhatsApp API</h3><p>As Breakthrough Maths scaled its conversations month by month, the limitations of the WhatsApp app became apparent, prompting a transition to the WhatsApp Business API and a respond.io Business plan. Now, equipped with these tools, the business can efficiently handle up to 3,000 monthly active contacts, with the flexibility to scale even further if necessary.</p><p>This transition helped Breakthrough Maths process a larger volume of WhatsApp sales inquiries without difficulty. Currently, the business adeptly manages an average of 2,360 monthly incoming messages while upholding lower response times and nurturing leads.</p><h3>A Centralized Inbox was Used for Agent Efficiency</h3><p>By centralizing all customer conversations in the respond.io inbox, Breakthrough Maths gained more visibility into chats and fostered collaboration between agents. A new, streamlined process, combined with better oversight, further contributed to the business's communication efficiency.</p><h3>Bulk Messaging was Made Possible with WhatsApp API Broadcast</h3><p>Thanks to the WhatsApp API, Breakthrough Maths now sends an average of 12,800 monthly bulk messages, encompassing promotions, transactional messages, notifications and updates. This allowed the business to foster relationships with students on a larger scale, enhancing engagement and nurturing connections.</p><blockquote><p>“Respond.io has improved a lot since last year. I really like it now. 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