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目標
解決方案
該公司最初透過多個個人 WhatsApp 號碼管理課程諮詢,但這種方法導致了三個主要問題。
首先,由於沒有及時回覆學生,學校失去了潛在的招生機會。 管理多個號碼使得追蹤所有入學學生並將他們分配給代理商變得困難。 這導致潛在的學生被忽視或無法及時回覆。
其次,由於使用個人 WhatsApp 號碼的限制,Innov821 DMCC 難以增加註冊人數。 每個廣播清單只能向 256 個聯絡人廣播促銷和活動。 由於透過多個號碼發送多個廣播是不切實際的,因此他們面臨著增長瓶頸。
最後,由於顧問的對話分散在多個號碼和設備上,因此很難評估他們的有效性。 管理人員無法了解他們的團隊如何處理詢問,因此很難評估誰表現良好以及誰需要改進。 結果,又損失了銷售機會。
為了解決使用多個個人 WhatsApp 號碼時遇到的問題,Innov821 DMCC 求助於 respond.io。 他們希望改善與學生的溝通需求並增加學生入學人數。
Innov821 DMCC 從使用多個個人 WhatsApp 號碼轉變為使用單一 WhatsApp 商業平台 (API) 帳戶,並轉移到 respond.io。 這簡化了其營運。
學生無需在多個手機或應用程式上管理訊息,所有詢問都會集中在一個收件匣中。 更容易追蹤學生資訊,減少潛在入學損失。
現在還可以確定學生來自哪些行銷活動,並根據課程興趣對他們進行細分。 這提高了代理商的績效,使他們能夠立即響應相關的課程詳細信息,為每個潛在客戶提供量身定制的體驗。
透過利用 respond.io 的各種自動化工具,Innov821 DMCC 增加了入學學生的數量。
工作流程聊天自動化建構器使其能夠自動將學生路由並指派給適合其需求的顧問。 此配置考慮了代理能力,以確保代理及時回應查詢,減少潛在客戶流失的數量。
Innov821 DMCC 也透過在 WhatsApp 等熱門管道上發送促銷和活動行銷廣播來擴大其促銷活動的規模。
它可以在正確的時間向正確的受眾有效地發送有針對性的信息。 例如,它發送自動廣播來提醒潛在客戶即將舉行的研討會。 這些資訊根據每個學生的興趣課程進行個性化定制,從而增加了學生的入學人數。
Respond.io 強大的報告工具有效地解決了監控和評估 Innov821 DMCC 顧問績效的挑戰。 它對首次回應和解決時間等指標獲得了寶貴的見解,並確定了改進領域。
管理人員還能夠了解訊息高峰時間,從而可以優化顧問的可用性,並使他們的營運更加貼近學生的行為。
這些見解使管理人員能夠做出明智的決策並實施策略以提高招生效率。
Respond.io 幫助我們擴大業務規模並快速發展。 它降低了我們操作的複雜性,以便我們可以快速回答學生的詢問,同時提高回應品質。 這是我們最近成功的關鍵。 - Ahmad Hijazi,Innov821 DMCC 董事總經理
Innov821 DMCC 在銷售和行銷流程中使用 respond.io 後取得了顯著的進步,提高了註冊率。
它平均每月發送100萬條廣播訊息,有效地吸引學生報名參加課程。 同時,自動化工具可確保快速回覆每個詢問,最大限度地減少潛在機會的損失。
這種有針對性的廣播、自動化工作流程和代理商從集中收件匣快速回應的組合產生了驚人的 73.2% 的轉換率。 簡而言之,Innov821 DMCC 在 7 個月內實現了入學率翻倍,學生註冊人數達到 730,448 名。
Innov821 DMCC 利用報告模組的洞察,在 7 個月內實現了學生入學人數增加 100%。 這些見解使他們能夠優化參與策略,找出需要改進的領域,並做出數據驅動的決策,從而有效地提高入學率。