respond-io

Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-pfvdqtiyyz"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"47wxf5g4ou"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://assets1-proxy.respond.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. 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Education

80% Decrease in First Response Time: How respond.io Transformed E4CC's Customer Support

With Luis Castillo at E4CC
80% Cut in First Response Time Boosted E4CC’s Customer Support
80%
Faster response times
3x
Faster chat routing

Goals

  • Consolidate communication across its regional network
  • Revamp support methods to lower resolution times

Solutions

  • 1 platform for operations across Latin America
  • New sales and support channels were connected
  • Support was moved to WhatsApp for faster resolutions

E4CC offers English language training to Latin Americans looking to secure jobs in call centers. In addition to grammar and vocabulary, it teaches employable skills such as sales, customer service and technical support. The business has 22 branches in four countries, as well as an online service for international students and the English4Kids arm for school-aged children.

The Problem

As E4CC continued to scale, it struggled to get a clear picture of overall performance as its businesses across Central and South America were operating in silos. It also needed to revamp its conversational support methods as resolution times were too high. For both, E4CC needed a solution that it could implement across the region.‍

The respond.io Solution

E4CC had been working with a local SaaS provider but approached respond.io to see if a more effective strategy could be developed. The following solutions were implemented.

Regional Operations were De-siloed for Easy Management

All contacts, channels and conversations for operations across Latin America were consolidated on respond.io for a single source of truth and seamless contact management. Operation efficiency of the online education service increased as agents now have inter-country access to sales and support channels for international students.

Meanwhile, managers can monitor agent load and performance in real-time from anywhere. A comprehensive reporting and analytics stack allows them to filter data to pick up on any anomalies and set team and individual agent KPIs (key performance indicators).

Sales and Support Channels were Analyzed and Adjusted

Initially, E4CC relied on Facebook, utilizing a global Facebook Page and individual country Pages for all customer communication. However, resolution times for support cases were prolonged due to slow customer responses.

Recognizing the effectiveness of its Facebook click-to-chat ad campaigns as the primary driver of new student sign-ups, E4CC, after consulting with respond.io, decided to retain the channel for sales use. They then integrated WhatsApp via a respond.io partner, transitioning support to WhatsApp, the preferred messaging app in Latin America.

This strategy allowed E4CC to maintain its high-traffic advertisements and simultaneously optimize both customer acquisition and support. Now, agents are not only able to respond to inquiries but also can send the first message using personalized templates or broadcasts to update students about their classes or accounts.

3x Faster Chat Routing

Agents used to assist contacts as they moved through the sales funnel. Respond.io enabled agents to segment contacts with tags and use Workflows automation to reduce manual intervention in the sales journey via automated messages and chat routing.

The support funnel was similarly automated. Instead of personally alerting an agent or team about specific support requests, respond.io assisted E4CC in implementing a precise routing system with a menu of support functions. Customers merely select a support function and are automatically assigned to an agent in the right team.

Respond.io has revamped the way we operate at E4CC and the results speak for themselves. One of the things we really want to highlight is the support we receive from our Customer Success Manager at respond.io. Our journey with the team so far has not only been productive, but also a very pleasant one! – Luis Castillo, E4CC

Results

After uniting operations across the region on a single platform, E4CC noticed an immediate improvement in operation efficiency, contact management and communication speed and quality. The implementation of routing logic, for instance, has dramatically decreased first response time by 80%.

Choosing the right channels for conversational sales and conversational support also improved engagement, with support agents reporting faster resolutions over WhatsApp.

The ease of integrating channels encouraged E4CC to connect Instagram and Telegram as secondary channels for sales and support respectively. E4CC is now keen to explore voice calls on respond.io to truly unify all customer communication on one platform.

80% Cut in First Response Time Boosted E4CC’s Customer Support
🌐 Website

https://english4callcenters.com

📍 Location
El Salvador
⚡️ Industry
Education
🛠️ Channels
integrations
integrations
integrations
integrations
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