即使在高负载下也保持可靠和高性能
让WhatsApp 为您的业务工作——而不是相反。</p><p>在世界上最受欢迎的消息频道上营销、销售和支持。 接触客户,他们花费最多时间的地方</p><p>使用 WhatsApp API:</p><p><strong>捕捉</strong></p><ul><li>通过点击聊天广告、网站、聊天窗口小部件和社交媒体在线生成潜在客户</li><li>使用二维码捕获线下线索</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">跟踪联系人</a> 更好的后续行动并与您的 CRM 同步,作为唯一的真理来源</li></ul><p><strong>转换</strong></p><ul><li>使用多个用户:根据可用性或专门知识分配对话给最佳代理</li><li>通过聊天或 <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">来连接客户</a> - 所有从一个收件箱</li><li>自动化任务,如问候、领先资格、常见问答以及更多的工作流程和 AI</li></ul><p><strong>保留</strong></p><ul><li>广播促销、新闻通讯和推销报价</li><li>发送提醒和调查以便与客户保持接触并向其提供信息</li><li>通过深入了解对话和代理性能更好地支持客户</li></ul><p>[理解 <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">对话带领增长</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-mzicbn4vzu"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"w2kw7az8r08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">利用多个代理团队与客户在Instagram上沟通。 利用其巨大的受欢迎程度,在消息渠道上与客户互动、销售和支持。</p><ul id=\"\"><li id=\"\">处理入站对话 - 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目标
解决方案
Kleta需要一个全渠道消息收件箱,以便接收和回复支持请求。 它还希望利用自动化和人类代理的结合来服务客户,并确保客户信息始终保持最新。
Kleta最初与一家仅能通过WhatsApp进行聊天的商业信息解决方案提供商合作。 在扩展的过程中,它向respond.io寻求更先进的工具,以提供高质量的全渠道支持。
Kleta通过电子邮件和WhatsApp API处理客户沟通,这需要一个收件箱来发送和接收消息。 在更换解决方案提供商时,将两个渠道都连接到respond.io。
为了在该地区的热门渠道上建立存在感,Kleta随后启动了一个Instagram账户并与respond.io整合。 这使它能够通过多个渠道提供支持,同时代理能够通过单一平台回复客户查询和支持请求。
由于75%的支持请求是事件报告,Kleta希望自动化可预测的任务。 它使用respond.io的自动化构建器工作流创建了Anna,一个虚拟助手角色。 “她”邀请客户从菜单中选择西班牙语或英语的支持类别。
工作流中的HTTP请求从基于云的数据解决方案Ninox获取并更新客户数据,处理支持请求之前。 现在可以独立处理多个任务,直到完成。 然而,Kleta仍然提供对人类代理的访问,以作为备用或处理更复杂的请求。
起初,Kleta只有一位客户服务代理在有限的运营时间内亲自回答所有WhatsApp上的支持请求。 这很快变得不可行。
巴塞罗那的团队扩展,在委内瑞拉建立了第二个团队,以提供扩展的支持,六天每周。 工作流现在引导客户按语言和班次并分配给可用的代理。 自动化还允许代理轻松升级支持案例。
由于支持团队分布在两个国家,Kleta需要远程实时监控代理表现。
此外,它只能通过Google评论来评估客户满意度。 这些提供了关于订阅、骑行和整体客户体验的洞察,但并未显示客户对支持的具体感受。
在respond.io上,经理可以监督对话并根据需要进行干预。 强大的分析组件还支持对绩效指标进行长期和细致的数据分析,以便设定目标。
对话摘要帮助Kleta收集数据,以改进支持处理并相应构建未来的自动化。 最重要的是,它还通过每次对话后的客户满意度(CSAT)调查收集客户反馈,涵盖自动化和代理支持。
“respond.io帮助我们提供必要的支持,以保留和吸引客户。 在两个月内,我们的订阅者数量翻了一番,而没有降低支持质量。 现在我们在做出决策时更加依赖数据,利用提供的洞见。 这绝对是一个能够让我们扩展并实现我们想要看到的增长的平台。 — Diego Casabe, Kleta的首席运营官

通过正确的自动化和人工支持组合,Kleta在事件发生后48小时内解决了大多数问题并让订阅者重新骑上他们的自行车。 自动支持在CSAT评级中得分为4.3星(满分5星)。 同时,代理支持的平均得分为4.6星,3个客户中有2个给支持团队完美评分。
这种始终如一的高水平客户服务增强了客户信任和品牌忠诚度。 由于推荐占客户获取的很大比例,Kleta在短短两个月内成功将订阅者数量增长了100%。
Kleta的目标是在一年内将订阅者和员工人数增加三倍。 通过respond.io,它可以轻松地增加更多代理并创建更复杂的自动化,以在扩展时保持卓越的客户体验。