讓 WhatsApp 為您的業務服務 — 而不是相反。</p><p>在全球最受歡迎的訊息管道上進行行銷、銷售和支援。 在客戶花費時間最多的地方接觸他們。</p><p>使用 WhatsApp API 來:</p><p><strong>捕獲</strong></p><ul><li>透過點擊聊天廣告、網站、聊天小工具和社交媒體在線產生潛在客戶</li><li>利用二維碼捕獲線下潛在客戶</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">追蹤聯絡人</a> 以便更好地跟進並與 CRM 同步作為單一事實來源</li></ul><p><strong>轉換成</strong></p><ul><li>利用多個使用者:根據可用性或專業知識將對話指派給最佳代理</li><li>透過聊天或 <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">呼叫</a> 與客戶聯繫 - 全部來自一個收件匣</li><li>利用工作流程和人工智慧自動執行問候、潛在客戶資格審查、常見問題等任務</li></ul><p><strong>保持</strong></p><ul><li>廣播促銷、新聞通訊和追加銷售優惠</li><li>發送提醒和調查,讓客戶保持參與並了解情況</li><li>透過洞察對話和座席表現來更好地支持客戶</li></ul><p>[理解 <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">對話引領成長</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-mzicbn4vzu"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"w2kw7az8r08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">利用多個代理團隊與你的受眾溝通,生成潛在客戶並建立持久的客戶關係。 在全球最受歡迎的消息傳遞渠道之一上提供支持、銷售和營銷。</p><ul id=\"\"><li id=\"\">處理來電對話 - 歡迎客戶,讓他們知道您是否不在或將他們轉接到合適的代理人或部門</li><li id=\"\">回應聊天 - 轉移客戶,創建支持票或提交他們的訂單</li><li id=\"\">對話監控與報告 - 分析你的代理的表現,全面了解他們的對話,並隨時插手。</li><li id=\"\">Facebook Messenger 營銷 - 回覆廣告活動,培育你的潛在客戶,發送放棄購物車消息、時事通訊和追加銷售額外服務。</li><li id=\"\">營銷分析 - 確定你的活動的有效性並決定如何改善它們。</li><li id=\"\">交易通知 - 向你的客戶發送約會提醒、付款收據和交付更新。</li><li id=\"\">業務流程實施 - 讓 Facebook Messenger 為你的業務服務,而不是反過來。</li></ul>"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"sortByGroup":[0,2],"categories":[1,[[0,"Messaging Channels"]]],"name":[0,"Facebook Messenger"],"documentation":[0,"https://help.respond.io/facebook-messenger/facebook-messenger-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"group":[0,"Channels-1"],"description":[0,"連接你的 Facebook 頁面並通過 Facebook Messenger 聊天。"],"learnMore":[0,"https://respond.io/blog/facebook-business-chat"],"createdDate":[0,1616056586000],"blocks":[1,[[0,{"id":[0,"builder-pixel-n7fsx2bpqh"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738576118525],"firstPublished":[0,1731493227878],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"gn4p46zecy"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">利用多個代理團隊與客戶在Instagram上溝通。 利用其巨大的受歡迎程度,在訊息渠道上與客戶互動、銷售和支援。</p><ul id=\"\"><li id=\"\">處理入站對話 - 歡迎客戶,讓他們知道你是否不在或將他們發送到正確的代理或部門。</li><li id=\"\">回覆聊天 - 轉接客戶,創建支援票或提交他們的訂單。</li><li id=\"\">對話監督與報告 - 分析你的代理的表現,全面可見他們的對話並隨時介入。<br></li><li id=\"\">Instagram行銷 - 回應廣告活動,培養你的潛在客戶,發送遺棄購物車訊息、新聞稿和銷售附加服務。</li><li id=\"\">業務流程實施 - 讓Instagram為你的業務服務,而不是反過來。</li></ul>"],"publisherName":[0,"Meta"],"createdDate":[0,1624951837000],"description":[0,"將Instagram商業賬號連接到Instagram進行聊天。"],"blocks":[1,[[0,{"id":[0,"builder-pixel-pgcy7w9yjxm"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738575994525],"firstPublished":[0,1731493227781],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"v69xmwt3gy"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168497],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"name":[0,"IMAP/SMTP"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"kind":[0,"data"],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}]}],"variations":[0,{}],"lastUpdated":[0,1736391114077],"firstPublished":[0,1731493227888],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"sortByGroup":[0,22],"documentation":[0,"https://help.respond.io/email/other-email"],"learnMore":[0,""],"publisherName":[0,"respond.io"],"categoryLink":[0,"https://respond.io/integrations?channel=Email"],"name":[0,"IMAP/SMTP"],"createdDate":[0,1616061553000],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f6c0_email.svg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"updatedOn":[0,1720097894000],"headerColor":[0,"#f3f3f3"],"connect":[0,"https://app.respond.io/space/settings/channels"],"slug":[0,"imap-smtp"],"categories":[1,[[0,"email"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"group":[0,"Channels/Email-1"],"hidden":[0,false],"contents":[0,"<p id=\"\">使用 respond.io 的強大消息功能發送和接收電子郵件。</p><ul id=\"\"><li id=\"\">處理入站對話 - 歡迎客戶,告知他們您是否離開,或將他們轉接到合適的客服人員或部門</li><li id=\"\">回應聊天 - 轉移客戶,建立支持票或提交他們的訂單</li><li id=\"\">會話監控與報告 - 分析您的代理表現,全面掌握他們的對話,隨時介入</li><li id=\"\">電子郵件行銷 - 養成您的潛在客戶,發送遺棄購物車的訊息、通訊,並推銷額外服務</li><li id=\"\">行銷分析 - 確定您的活動有效性並決定如何改進它們</li><li id=\"\">交易通知 - 向您的客戶發送約會提醒、付款收據和交付更新</li><li id=\"\">業務流程實施 - 讓 Gmail 為您的業務服務,而不是反過來</li></ul>"],"description":[0,"透過 IMAP/SMTP 連線以透過電子郵件聊天。"],"blocks":[1,[[0,{"id":[0,"builder-pixel-w1hk9cyb8r"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"89r4l2ih7sf"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731549601707],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"name":[0,"Webchat"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"breakpoints":[0,{"small":[0,767],"medium":[0,1224]}],"kind":[0,"data"],"hasLinks":[0,false]}],"variations":[0,{}],"lastUpdated":[0,1737444025632],"firstPublished":[0,1731551644220],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"name":[0,"Webchat"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"slug":[0,"webchat"],"hidden":[0,true],"contents":[0,"<p></p>\n"],"image":[0,"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F8a6a2b129f88460f86ed1fd1068a779a"],"description":[0," 將我們的 Web 聊天插件添加到您的網站。"],"blocks":[1,[[0,{"id":[0,"builder-pixel-6ojftyvn413"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"2cjr92uvyrw"]}]}]}]]],"logo":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/6JQgZSzDoxPl0KakVKvwqz/76d958bda271d76bfb4b1f7982edd8c1/66cc2ce1ae967dfb11110767_logo.svg"],"website":[0,"http://lamarsacoffee.com"],"location":[0,"Malaysia"],"useCases":[1,[[0,{"url":[0,"/sales"],"value":[0,"conversational-sales"],"name":[0,"會話銷售"],"useCase":[0,"Conversational Sales"]}],[0,{"name":[0,"促銷信息"],"url":[0,"/marketing"],"value":[0,"promotional-messaging"],"useCase":[0,"Promotional Messaging"]}]]],"solutions":[1,[[0,{"solution":[0,"實現從單一平台為多用戶提供全渠道通信"]}],[0,{"solution":[0,"為VIP提供自動路由和專屬代理訪問"]}],[0,{"solution":[0,"支持精確的廣播細分和定向"]}]]],"metrics":[1,[[0,{"metric":[0,"38%"],"symbol":[0,"%"],"results":[0,"更快的反應時間"]}],[0,{"results":[0,"更多潛在客戶"],"symbol":[0,"x"],"metric":[0,"10x"]}],[0,{"symbol":[0,"%"],"metric":[0,"50%"],"results":[0,"逐季銷售增長"]}]]],"personInCharge":[0,"與Lamarsa Coffee的共同擁有者Claudia Tan"],"goals":[1,[[0,{"goal":[0,"改善WhatsApp的多用戶功能"]}],[0,{"goal":[0,"處理多個渠道的銷售諮詢"]}],[0,{"goal":[0,"對客戶進行WhatsApp廣播的細分"]}],[0,{"goal":[0,"自動化對話路由和分配"]}]]],"fetchUrls":[1,[[0,{"key":[0,"relatedCustomerStories"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/customer-stories-item?apiKey=11f7a662b80a4675973850b067c01fa5&limit=3&fields=data.industry.value.data.name,data.slug,data.title,data.heroImage,data.cta.subHeading,data.useCases&includeRefs=true&sort.lastUpdated=-1&query.data.slug.$ne=how-lamarsa-coffee-used-chat-commerce-to-boost-sales-across-6-countries-by-50&query.data.industry.id=572b67f326484acca3ab6210051c226f"]}]]],"seoMeta":[0,{"description":[0,"一個respond.io的成功故事:Lamarsa Coffee利用respond.io的聊天收件箱、自動化和分析,在其市場上提升銷售"],"title":[0,"如何透過聊天商務提升Lamarsa Coffee的銷售50%"]}]}],"lang":[0,"tw"]}" ssr="" client="load" opts="{"name":"BuilderContent","value":true}" await-children="">
目標
解決方案
隨著業務的增長,Lamarsa Coffee在處理通過WhatsApp的銷售、訂單和售後咨詢上遇到了困難。 它希望高效解決諮詢,自動化任務,並針對正確的聯絡人進行廣播。
它同時希望在其市場上的其他熱門消息渠道中接觸客戶,並為高價值客戶創造專門的銷售人員訪問權限。
開始提高您的工作效率,使用我們的服務!
當 Lamarsa Coffee 在尋找可以簡化客戶溝通並通過自動化縮短銷售周期的商業消息解決方案提供商時,一位 respond.io 客戶推薦了該平台。
Lamarsa Coffee正在通過WhatsApp Business App與客戶聊天。 然而,有限的用戶訪問權限意味著只有少數代理可以同時處理銷售對話。
Respond.io建議將其遷移到WhatsApp API,並連接到該平台以獲得更大的多用戶訪問權限。 Lamarsa Coffee還將Facebook和Instagram連接為點擊聊天廣告,以推動顧客獲取。 然後,它在respond.io上為其網站創建了網頁聊天和WhatsApp的點擊聊天鏈接,以鼓勵互動。
代理現在可以在一個平台上進行跨渠道對話,而不必在多個消息平台之間切換並可能錯過消息。 他們還可以識別回頭客即使他們通過其他連接渠道聯繫。
之前,代理人需要手動確定諮詢的性質並將其轉交給相關團隊。 這嚴重延遲了響應時間,並意味著Lamarsa Coffee冒著將潛在客戶交給回覆更快的競爭對手的風險。
這就是respond.io的工作流自動化發揮作用的地方。 現在,客戶從菜單中選擇一個諮詢類別,而工作流將他們路由到相關團隊。 與此同時,它還會立即將高價值客戶分配給專屬銷售人員。
如果代理人不在或忙於工作,自動的離線消息會管理客戶的期望,並確保潛在客戶會得到回應。
對於首度,Lamarsa Coffee能夠輕鬆地對進口和新聯繫人進行分段,按客戶類別和其他標準進行分類。 這使他能夠通過WhatsApp發送有針對性的群發消息,告知促銷、預訂通知、發貨更新等。
通過 respond.io,它甚至能夠向某些感興趣的潛在客戶廣播,這些客戶尚未首次向公司發送消息或將 Lamarsa Coffee 添加到其 WhatsApp 聯繫人列表中。 這樣,它可以從銷售周期的開始培育聯絡人。
代理最初通過他們的個人手機與客戶對話。 經理對他們所說的內容或他們花多少時間回應客戶或解決對話沒有任何洞察。
Respond.io使經理能夠監控實時對話,並在必要時指導代理。 他們還可以訪問寶貴的分析數據,例如首次響應和解決時間,以追究代理責任並設置績效目標。
「短時間內,respond.io就能解決我們多年来遇到的問題。 我們註冊了企業計劃,以獲得專屬的客戶成功經理,幫助我們充分利用該平台。 當客戶感覺自己在與機器人交談時,他們會迅速失去興趣。 Respond.io讓我們在自動化和人性化之間取得平衡,這樣我們可以滿足客戶的期望,同時超越我們的目標。」 ——Claudia Tan,Lamarsa Coffee的共同創始人

自從在其網站上添加了網頁和WhatsApp的點擊聊天鏈接以來,Lamarsa Coffee每季度獲得的潛在客戶增加了十倍。
自從Lamarsa Coffee開始跟蹤這一指標以來,整合所有渠道到respond.io並隨時間調整路由和分配策略,首次響應時間提高了38%。 解決策略目前正在進行中。
最終,這在不到一年內轉化為每季增加50%的銷售額。 Lamarsa Coffee將這一成功部分歸功於respond.io提升的客戶獲取和保留。