讓 WhatsApp 為您的業務服務 — 而不是相反。</p><p>在全球最受歡迎的訊息管道上進行行銷、銷售和支援。 在客戶花費時間最多的地方接觸他們。</p><p>使用 WhatsApp API 來:</p><p><strong>捕獲</strong></p><ul><li>透過點擊聊天廣告、網站、聊天小工具和社交媒體在線產生潛在客戶</li><li>利用二維碼捕獲線下潛在客戶</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">追蹤聯絡人</a> 以便更好地跟進並與 CRM 同步作為單一事實來源</li></ul><p><strong>轉換成</strong></p><ul><li>利用多個使用者:根據可用性或專業知識將對話指派給最佳代理</li><li>透過聊天或 <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">呼叫</a> 與客戶聯繫 - 全部來自一個收件匣</li><li>利用工作流程和人工智慧自動執行問候、潛在客戶資格審查、常見問題等任務</li></ul><p><strong>保持</strong></p><ul><li>廣播促銷、新聞通訊和追加銷售優惠</li><li>發送提醒和調查,讓客戶保持參與並了解情況</li><li>透過洞察對話和座席表現來更好地支持客戶</li></ul><p>[理解 <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">對話引領成長</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-mzicbn4vzu"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"w2kw7az8r08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">利用多個代理團隊與你的受眾溝通,生成潛在客戶並建立持久的客戶關係。 在全球最受歡迎的消息傳遞渠道之一上提供支持、銷售和營銷。</p><ul id=\"\"><li id=\"\">處理來電對話 - 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目標
解決方案
每個Srikandi的47個分支都有自己的銷售和支持部門。 其面臨的一個主要挑戰是代理商使用他們的個人電話號碼通過WhatsApp與客戶溝通。 這種分散的溝通導致代理商之間的工作量不均、客戶體驗不一致以及經理監控對話的困難。
Srikandi一直在尋找有效的解決方案來集中其客戶溝通。 它希望客戶能直接聯繫企業,而不是個別代理商,代理商則可以通過單一平台回應客戶的對話。
它還需要一個可以自動將對話分配給代理商以實現工作量均衡的平台,以及為經理提供監督工具,使其能夠快速監控和評估代理商的表現。
此外,Srikandi希望具備發送廣播的能力,有效地向更廣泛的受眾推廣其產品和服務。
為了解決這些需求,Srikandi評估了四家解決方案供應商。 最終,它選擇了respond.io,因其客戶基礎強大以及強大的移動應用,使代理商體驗了使用WhatsApp電話的熟悉感和便利性。
Srikandi希望將一個官方的WhatsApp號碼與其業務關聯,因此它為所有47個分支機構採用一個WhatsApp電話號碼。 這使得公司能夠將WhatsApp Cloud API連接到respond.io。
此外,為了利用Facebook上的點擊聊天廣告,respond.io建議整合Facebook Messenger,確保所有客戶溝通渠道都統一在一個中心位置。
現在擁有所需的全渠道解決方案,Srikandi面臨另一個問題。 由於客戶習慣於通過個人號碼聯繫代理商,他們很少通過新WhatsApp商業電話號碼聯繫企業。
為了推動品牌知名度和提升互動,Srikandi開始利用WhatsApp廣播和respond.io的細分功能。 通過發送基於聯絡人的興趣的定制消息,該公司有效吸引了其在官方WhatsApp號碼上的現有潛在客戶和客戶。
隨著所有進入的對話都指向一個地方,Srikandi需要一種高效的方法,自動將潛在客戶和客戶分配給代理商。 使用 respond.io 工作流程自動化建構器,它 自動路由 潛在客戶和客戶到他們偏好的分支,並 將他們分配 給銷售或支持代理。
此外,Srikandi希望每個潛在客戶在整個銷售過程中都由同一代理商管理,以便他們能夠提供個性化的關注,建立關係和信任。 這是通過respond.io的專屬代理分配功能實現的。 這也適用於VIP客戶,以確保他們從最佳代理商那裡獲得一流的客戶服務。
Respond.io的報告模組提供了管理人員對代理活動的可見性。 經理能夠監控所有進行中的對話,確保代理商遵循公司的溝通標準和指引。 這一監督使得在需要時能夠進行及時干預,確保所有分支機構之間的客戶互動一致且高質量。
Respond.io has revolutionized our customer communication landscape. 現在,通過一個平台,我們監控並管理WhatsApp對話,用於47個分支的銷售和支持,取代了分散的移動記錄,實現集中、高效的監督。 ——C.Lesmana,Srikandi IT總監

在五個月內,Srikandi對respond.io的採用展示了顯著改善。 它發送了20,100條促銷消息,導致客戶對話增加了125%。 這一激增表明它的廣播策略成功地鼓勵客戶通過其官方WhatsApp號碼而非代理商的個人號碼與公司聯繫。
Respond.io’s automation capabilities efficiently managed the increase in conversations as 88% of them were automatically routed to the right branch and assigned to the right agent. 這大大降低了遺漏對話的風險,有助於提供更令人滿意的客戶體驗。
最棒的是,大量的對話帶來了更多的轉化機會,促成了收入增長23%。 這突顯了Srikandi新的溝通和參與策略的有效性,利用respond.io實現業務增長。