讓 WhatsApp 為您的業務服務 — 而不是相反。</p><p>在全球最受歡迎的訊息管道上進行行銷、銷售和支援。 在客戶花費時間最多的地方接觸他們。</p><p>使用 WhatsApp API 來:</p><p><strong>捕獲</strong></p><ul><li>透過點擊聊天廣告、網站、聊天小工具和社交媒體在線產生潛在客戶</li><li>利用二維碼捕獲線下潛在客戶</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">追蹤聯絡人</a> 以便更好地跟進並與 CRM 同步作為單一事實來源</li></ul><p><strong>轉換成</strong></p><ul><li>利用多個使用者:根據可用性或專業知識將對話指派給最佳代理</li><li>透過聊天或 <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">呼叫</a> 與客戶聯繫 - 全部來自一個收件匣</li><li>利用工作流程和人工智慧自動執行問候、潛在客戶資格審查、常見問題等任務</li></ul><p><strong>保持</strong></p><ul><li>廣播促銷、新聞通訊和追加銷售優惠</li><li>發送提醒和調查,讓客戶保持參與並了解情況</li><li>透過洞察對話和座席表現來更好地支持客戶</li></ul><p>[理解 <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">對話引領成長</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-mzicbn4vzu"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"w2kw7az8r08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">利用多個代理團隊與你的受眾溝通,生成潛在客戶並建立持久的客戶關係。 在全球最受歡迎的消息傳遞渠道之一上提供支持、銷售和營銷。</p><ul id=\"\"><li id=\"\">處理來電對話 - 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目標
解決方案
該公司還在九龍和香港島擁有三個零售店,佔其總銷售額的 20%。 其線上線下融合 (OMO) 模式擴大了兩個市場的商業機會,並為顧客提供了兩個世界的愉快購物體驗。
最初,Yoho 主要專注於透過網路聊天處理諮詢,這是客戶中最受歡迎的支援管道。 因此,WhatsApp 和微信等管道上的詢問有時會被忽略。 它與 respond.io 聯繫,希望建立一個中央收件匣來處理兩個應用程式上的聊天,從而縮短回應時間。
然而,隨著業務的成長,Yoho 和 respond.io 的合作迅速加深。 在六個訊息管道上處理大量查詢是一項挑戰。 除了集中管道之外,Yoho 還希望做出數據驅動的決策,以縮短回應時間並改善支援體驗。
由於很少有商業訊息平台支援微信集成,Yoho 向 respond.io 尋求解決其訊息傳遞挑戰的一體化解決方案。
Yoho 的支援團隊將大部分時間和精力投入到 網路聊天上,在那裡他們接收了大量的客戶諮詢。 其他支持渠道如 WeChat, WhatsApp, Instagram, Facebook Messenger 和電子郵件僅偶爾檢查,這導致回覆延遲。
Yoho 將其 WhatsApp Business App 帳戶升級至 WhatsApp API。 它將 WhatsApp API 和微信連接到 respond.io,以便兩個頻道上的對話流入單一收件匣,以便於追蹤和跟進。 隨後,Yoho 連接了所有剩餘的管道,甚至將其網路聊天從其他供應商切換到 respond.io。
除了在一個平台上提供全通路支援之外,respond.io 還能夠識別任何管道上的回頭客,並提供其完整的背景資訊以供參考。
縮短的回應時間可以防止客戶在急切等待回應時跨渠道發送重複的詢問。 代理系統地處理所有查詢,不再浪費時間重複對話。
最初,各種性質的詢問充斥著各個管道。 為了更好地管理對話和更精確地追蹤效能,Yoho 在 respond.io 上創建了三個工作區。
每個工作區處理一個特定的對話類別:設備安裝的一般查詢、保固和售後支援。 每個工作區還擁有自己的頻道,包括一個專門用於售後服務的 WhatsApp 號碼,用於向客戶發送 模板訊息 以設定安裝預約。
為了縮短解決時間,Yoho 使用 respond.io 的 工作流程自動化 建構器自動回覆網路聊天、WhatsApp 和微信上的常見一般查詢。
首先,任何管道的客戶都可以從查詢選單中選擇他們喜歡的語言。 Yoho 提供英語以及繁體中文和簡體中文支持,以滿足不同的語言需求。
然後顧客選擇一個查詢類別。 常見問詢可透過自助服務方式解決,包括自動常見問題或重新導向至網站上的相關部分。 更複雜的問題是 路由到 ,而 分配給 支援代理,他們都精通這三種語言。
在任何時候,Yoho 的庫存中都有超過 20,000 個 SKU(庫存單位)。 當某種商品缺貨時,顧客會詢問是否有貨或是否有補貨。 延遲回應通常會導致銷售損失,因為客戶會轉向競爭對手。
現在,代理商會及時推薦替代產品並分享相關促銷活動以鼓勵購買。 例如,單張收據消費滿 400 港幣或以上的顧客可享有額外折扣或特別優惠。
當代理商告知他們這種情況時,接近該金額的顧客可能會在購物車中添加更多商品以獲得優惠。
Yoho 希望從根本上縮短回應和解決時間。 然而,它缺乏對對話趨勢和代理表現的廣泛了解。 其數據分散在各個訊息平台上,或僅限於其原始網路聊天供應商提供的少數指標。
使用 respond.io,管理者可以獲得 關於客戶服務代理或團隊績效的深入洞察與概覽。 由於座席的工作量即時更新,管理人員可以根據需要分配額外的資源。
關於高峰支援時間、對話類型以及回應和解決時間的長期趨勢報告使管理人員能夠找出需要改進的領域並重新制定策略以提高績效。
「電子商務約佔總銷售額的 80%,因此在線上提供高標準的客戶服務對我們來說至關重要。 Respond.io 幫助我們提高所有支援管道的服務質量,從電子郵件和網路聊天到客戶最喜歡的訊息應用程式。 我們很欣賞它的用戶友好型自動化以及首次以高粒度測量性能的能力。 這使我們能夠採取具體措施來改善我們的成果。 」 — Tetsu Ho,Yoho Hong Kong 技術產品經理。

由於所有對話都整合到了 respond.io 上,客戶的詢問不再被忽視。 獨立的工作區還允許 Yoho 更好地管理其管道並監控各個團隊的表現。
訊息應用程式的回應時間通常為 24 到 48 小時。 目前所有管道的首次回應時間平均為 5 小時 43 分鐘,比之前 36 小時的平均回應時間快了約 84%。
同時,自動化常見問題解答使支援團隊能夠只專注於緊急或複雜的支援問題。 目前,平均解決時間為 11 小時,低於先前的 16 小時。 快速且有效率的客戶服務激發客戶忠誠度並重複使用服務。 在四個月的時間裡,Yoho 的會員人數增加了 9%。
Yoho 目前正在考慮向客戶發送促銷廣播並自動恢復廢棄的購物車,這是其 respond.io 之旅的下一步。