Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. 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id=\"\">Connect your Dialogflow agent to respond.io to automate sales or support conversations with your customers.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they 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800 Storage owns 15,000 sq ft of storage space for B2B and B2C customers. Storage items include merchandise and products, office furniture, office files and construction materials. Customers typically discover the company via Google ads or referrals and then reach out over WhatsApp or email for a quotation.‍</p><h2>The Problem</h2><p>First, 800 Storage needed better WhatsApp multi-user functionality to handle a high volume of sales and support inquiries. It also wanted to automate conversation routing and assignment.</p><p>As it uses data from several third-party systems, including its custom-built Enterprise Resource Planning (ERP) system, 800 Storage required a business messaging platform with integration capabilities. Finally, it wanted to monitor its entirely-remote agents.‍</p><h2>The respond.io Solution</h2><p>800 Storage surveyed a few business messaging solution providers but selected respond.io for its powerful automation. To maximize the platform’s capabilities, it worked with a Customer Success Manager to implement the following solutions.</p><h3>WhatsApp was Connected to a Central Messaging Inbox</h3><p>800 Storage’s sales and support teams had limited multiuser access to <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-app/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp Business App</a>, resulting in slow responses to customers. This had a direct impact on business growth.</p><p>On respond.io’s advice, 800 Storage upgraded to <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp API</a> and integrated it with the platform for multi-team access. Since it can now handle a high volume of conversations, it added WhatsApp click-to-chat links to its website to drive more inquiries to the sales team.</p><h3>Automated Routing and Assignment were Implemented</h3><p>WhatsApp Business App has no way to identify and route contacts based on who they are (new or returning customers) and what they need (sales or support). These had to be manually determined. Some agents were also carrying heavier loads than others, which led to careless mistakes and slow response and resolution times.</p><p>Now, <a \n href=https://respond.io/"https://help.respond.io/l/en/contacts/contact-details#tags\"\n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Tags</a> identify customers with active storage space rentals. <a \n href=https://respond.io/"https://respond.io/blog/november-2021-release-workflows-module-and-send-message-templates-via-messages-api#toc-mobile-0\"\n target=\"_blank\"\n rel=\"noopener \"\n >Workflows</a>, respond.io’s flagship automation builder, uses these to <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >automatically route</a> active customers to the support team and new customers to the sales team. It then <a \n href=https://respond.io/"https://respond.io/blog/auto-assignment-automatic-assignment-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >assigns</a> them round-robin to agents for equal load distribution.</p><h3>Third-Party Systems were Integrated</h3><p>Previously, customers who wanted a quotation would fill in their contact details on a web form. Sales agents would get in touch to find out their storage requirements and manually input the information into the ERP to generate a quote.</p><p>By integrating its ERP and third-party systems like Dialogflow and Google Sheets with respond.io, 800 Storage can automate processes and data transfer across the platform, its various systems and even WhatsApp.</p><p>Now, customers fill in their requirements in a web form. Workflows processes the data, sends the quotation to the customer via WhatsApp and assigns an agent to the conversation — all automatically. Thanks to this, 800 Storage believes it has among the fastest quotation times in the market.</p><h3>Agents and Conversations are Supervised Remotely and in Real Time</h3><p>As agents are based in another country, managers rely on multiple software for monitoring and performance measurement. They had to switch between platforms or even devices for this.</p><p>Supervision is crucial for 800 Storage as 70% of customers object to its pricing when they receive the quotes. Agents need to effectively communicate the value of the company’s solution to retain their interest.</p><p>Through respond.io, managers can supervise conversations and assist with internal comments. They can also view the performance of teams or individual agents using key metrics like response and resolution times from the same platform to pinpoint areas of improvement.</p><blockquote><p>“Respond.io drastically reduced the number of platforms and clicks it takes to get things done through its integrations and automation. I’m positive the latest solutions in the market are being implemented here. Since we started working with a Customer Success Manager, I’ve also received quick and effective solutions to problems. I’m definitely satisfied with the quality of customer care.” – Malek Barghout, CEO of 800 Storage.</p></blockquote>\n <picture>\n <!-- AVIF format - best compression but less browser support -->\n <source\n type=\"image/avif\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/6RWKgHkSK5l5jihUCokT30/49b21ddea07eef67a6031a7e8069d809/66cc2ce1ae967dfb111102c3_CaseStudies-800StorageImage03_f9417868067b3e6fa8e5b97312b99c5f_800.jpeg?w=360&fm=avif 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/6RWKgHkSK5l5jihUCokT30/49b21ddea07eef67a6031a7e8069d809/66cc2ce1ae967dfb111102c3_CaseStudies-800StorageImage03_f9417868067b3e6fa8e5b97312b99c5f_800.jpeg?w=480&fm=avif 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/6RWKgHkSK5l5jihUCokT30/49b21ddea07eef67a6031a7e8069d809/66cc2ce1ae967dfb111102c3_CaseStudies-800StorageImage03_f9417868067b3e6fa8e5b97312b99c5f_800.jpeg?w=640&fm=avif 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/6RWKgHkSK5l5jihUCokT30/49b21ddea07eef67a6031a7e8069d809/66cc2ce1ae967dfb111102c3_CaseStudies-800StorageImage03_f9417868067b3e6fa8e5b97312b99c5f_800.jpeg?w=768&fm=avif 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/6RWKgHkSK5l5jihUCokT30/49b21ddea07eef67a6031a7e8069d809/66cc2ce1ae967dfb111102c3_CaseStudies-800StorageImage03_f9417868067b3e6fa8e5b97312b99c5f_800.jpeg?w=800&fm=avif 800w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- WebP format - 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Multi-team access for WhatsApp and automated routing and assignment cut first response times by 30% to 1 minute and 56 seconds. Automating data transfer between systems also reduced resolution times by 60% to just 5 minutes and 24 seconds.</p><p>With more balanced workloads and the real-time guidance of managers, agents are more effective at moving leads down the sales funnel, resulting in 30% more conversions. In short, 800 Storage is closing more deals in less time.</p><p>Following the success of 800 Storage on the platform, CEO Malek Barghout signed up another company, <a \n href=https://respond.io/"https://respond.io/customers/how-colour-my-plate-revamped-its-sales-operations-for-45-more-conversions/"/n target=\"_blank\"\n rel=\"noopener \"\n >Colour My Plate</a>, on respond.io.‍</p>"]}]}],[0,{"data":[0,{"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/2EKzvf6BiC12aQyjNeyv3r/17a30a1a755bdab0822267397ea77f17/66cc2ce1ae967dfb1111083a_christin-hume-0MoF-Fe0w0A-unsplash_20copy.jpg"],"personInCharge":[0,"With Tetsu Ho, Technical Product Manager at Yoho Hong Kong"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"industry":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"572b67f326484acca3ab6210051c226f"],"model":[0,"industry"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731407566103],"id":[0,"572b67f326484acca3ab6210051c226f"],"name":[0,"eCommerce & Retail"],"modelId":[0,"88c41186c9384eca867e5da4e6337e89"],"meta":[0,{}],"variations":[0,{}],"lastUpdated":[0,1731408621466],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"published":[0,"published"],"firstPublished":[0,1731408623665],"data":[0,{"name":[0,"eCommerce & Retail"],"updatedOn":[0,1673406391000],"createdDate":[0,1673406347000],"slug":[0,"ecommerce-retail"],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"blocks":[1,[[0,{"id":[0,"builder-pixel-ad74w02wyhs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"5dvjge2bigq"]}]}],"cta":[0,{"toggle":[0,false]}],"fetchUrls":[1,[[0,{"key":[0,"relatedCustomerStories"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/customer-stories-item?apiKey=11f7a662b80a4675973850b067c01fa5&limit=3&fields=data.industry.value.data.name,data.slug,data.title,data.heroImage,data.cta.subHeading,data.useCases&includeRefs=true&sort.lastUpdated=-1&query.data.slug.$ne=how-yoho-centralized-6-support-channels-to-improve-chat-response-times-by-84&query.data.industry.id=572b67f326484acca3ab6210051c226f"]}]]],"createdDate":[0,1674020109000],"channels":[1,[[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493167169],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"name":[0,"WhatsApp Business Platform"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""],"hasLinks":[0,false],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1741331281354],"firstPublished":[0,1731493228035],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"updatedOn":[0,1720159246000],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"name":[0,"WhatsApp Business Platform"],"connect":[0,"https://app.respond.io/space/settings/channels"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"createdDate":[0,1616056866000],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"sortByGroup":[0,1],"headerColor":[0,"#d6ffeb"],"description":[0,"Connect a WhatsApp Business Platform account to chat over WhatsApp."],"hidden":[0,false],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"publisherName":[0,"Meta"],"group":[0,"Channels-1"],"slug":[0,"whatsapp"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"contents":[0,"<p><strong>WhatsApp Business Platform (API) on respond.io</strong></p><p><a href=https://respond.io/"https://respond.io/blog/respondio-is-now-a-whatsapp-business-solution-provider/" rel=\"noopener noreferrer\" target=\"_blank\">Official Meta partner</a>, no setup fees or message markups and all the latest features including <a href=https://respond.io/"https://respond.io/blog/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">WhatsApp Business Calling API</a></p><p><img src=https://respond.io/"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F1bc2556f42844939a8ea443d645ec706/">

Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. Support, sell and market on one of the most popular messaging channels in the world.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Facebook Messenger Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Facebook Messenger work for your business and not the other way round</li></ul>"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"sortByGroup":[0,2],"categories":[1,[[0,"Messaging Channels"]]],"name":[0,"Facebook Messenger"],"documentation":[0,"https://help.respond.io/facebook-messenger/facebook-messenger-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"group":[0,"Channels-1"],"description":[0,"Connect your Facebook pages and chat over Facebook Messenger."],"learnMore":[0,"https://respond.io/blog/facebook-business-chat"],"createdDate":[0,1616056586000],"blocks":[1,[[0,{"id":[0,"builder-pixel-6nf4bt3s8iv"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738576118525],"firstPublished":[0,1731493227878],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"o8logjwrlm7"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your customers on Instagram. Leverage its massive popularity to engage, sell and support customers on the messaging channel.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time<br></li><li id=\"\">Instagram Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Business process implementation - make Instagram work for your business and not the other way round</li></ul>"],"publisherName":[0,"Meta"],"createdDate":[0,1624951837000],"description":[0,"Connect an Instagram Business Account to chat over Instagram."],"blocks":[1,[[0,{"id":[0,"builder-pixel-38256o47i55"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738575994525],"firstPublished":[0,1731493227781],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"sfos9829nvp"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168497],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"name":[0,"IMAP/SMTP"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"kind":[0,"data"],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}]}],"variations":[0,{}],"lastUpdated":[0,1736391114077],"firstPublished":[0,1731493227888],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"sortByGroup":[0,22],"documentation":[0,"https://help.respond.io/email/other-email"],"learnMore":[0,""],"publisherName":[0,"respond.io"],"categoryLink":[0,"https://respond.io/integrations?channel=Email"],"name":[0,"IMAP/SMTP"],"createdDate":[0,1616061553000],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f6c0_email.svg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"updatedOn":[0,1720097894000],"headerColor":[0,"#f3f3f3"],"connect":[0,"https://app.respond.io/space/settings/channels"],"slug":[0,"imap-smtp"],"categories":[1,[[0,"email"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"group":[0,"Channels/Email-1"],"hidden":[0,false],"contents":[0,"<p id=\"\">Send and receive emails with the benefits of respond.io’s powerful messaging capabilities.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Email Marketing - nurture your leads, send abandoned cart messages and newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Gmail work for your business and not the other way round</li></ul>"],"description":[0,"Connect via IMAP/SMTP to chat over email."],"blocks":[1,[[0,{"id":[0,"builder-pixel-rlf96j7gq4i"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"hd9638gnv7d"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731549601707],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"name":[0,"Webchat"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"breakpoints":[0,{"small":[0,767],"medium":[0,1224]}],"kind":[0,"data"],"hasLinks":[0,false]}],"variations":[0,{}],"lastUpdated":[0,1737444025632],"firstPublished":[0,1731551644220],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"name":[0,"Webchat"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"slug":[0,"webchat"],"hidden":[0,true],"contents":[0,"<p></p>\n"],"image":[0,"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F8a6a2b129f88460f86ed1fd1068a779a"],"description":[0," Add our Web Chat plugin to your Website."],"blocks":[1,[[0,{"id":[0,"builder-pixel-k8bo2jy9i6r"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"ez0gss91wh"]}]}]}]]],"tags":[1,[[0,"retail"],[0,"healthcare"],[0,"automotive"]]],"website":[0,"http://yohohongkong.com"],"logo":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/5zyVdA5Ql9dbQpfdDWe1n5/f0eb184182b1e09febc71b5fe3d07007/66cc2ce1ae967dfb1111081b_Logo.svg"],"metrics":[1,[[0,{"symbol":[0,"%"],"results":[0,"Faster average first response times"],"metric":[0,"84%"]}],[0,{"metric":[0,"32%"],"results":[0,"Faster average resolutions"],"symbol":[0,"%"]}],[0,{"symbol":[0,"%"],"results":[0,"Member growth"],"metric":[0,"9%"]}]]],"backgroundColor":[0,"#ebf2ff"],"contentfulReference":[0,"5Wh51xuPmR3Jucc0OyeYbo"],"location":[0,"Hong Kong"],"solutions":[1,[[0,{"solution":[0,"Consolidate all channels on one messaging platform"]}],[0,{"solution":[0,"Create separate Workspaces for key inquiry categories"]}],[0,{"solution":[0,"Recover sales opportunities with timely and smart support"]}],[0,{"solution":[0,"Access data and analytics that identify support weak points"]}]]],"title":[0,"How Yoho Centralized 6 Support Channels to Improve Chat Response Times by 84%"],"name":[0,"How Yoho Centralized 6 Support Channels to Improve Chat Response Times by 84%"],"seoMeta":[0,{"title":[0,"How Yoho Centralized 6 Support Channels for 84% Faster Responses"],"description":[0,"A respond.io customer success story: Ecommerce platform Yoho centralized 6 support channels on respond.io for an 84% improvement in chat response times."]}],"slug":[0,"how-yoho-centralized-6-support-channels-to-improve-chat-response-times-by-84"],"hidden":[0,false],"updatedOn":[0,1684822587000],"useCases":[1,[[0,{"url":[0,"/conversational-support"],"name":[0,"Conversational Support"],"value":[0,"conversational-support"],"useCase":[0,"Conversational Support"]}]]],"content":[0,"<p><a \n href=https://respond.io/"https://www.yohohongkong.com//"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Yoho</a> pioneered Hong Kong’s e-commerce landscape when it began selling consumer electronics and home appliances in 2013. Today, it’s among the largest e-commerce platforms in the region in terms of website traffic and online sales in its category. Yoho conquered 5.6% of the market share in 2020/2021 with demand from customers in Hong Kong and mainland China predominantly.</p><p>The company also has three retail locations in Kowloon and Hong Kong Island, which account for 20% of its total sales. Its online-merge-offline (OMO) model expands business opportunities in both markets and offers customers enjoyable shopping experiences in both worlds.</p><h2>The Problem</h2><p>Initially, Yoho mostly focused on handling inquiries over web chat, its most popular support channel among customers. As a result, inquiries on channels like WhatsApp and WeChat were sometimes neglected. It approached respond.io for a central inbox to handle chats on both apps for improved response times.</p><p>However, Yoho and respond.io rapidly deepened their collaboration as the business grew. Handling a higher volume of inquiries on six messaging channels was challenging. In addition to centralizing its channels, Yoho also wanted to make data-driven decisions to reduce response times and improve the support experience.</p><h2>The respond.io Solution</h2><p>As very few business messaging platforms support WeChat integrations, Yoho approached respond.io for an all-in-one solution to its messaging challenges.</p><h3>Conversations on All Channels were Directed to a Single Inbox</h3><p>Yoho’s support team dedicated most of their time and attention to <a \n href=https://respond.io/"https://help.respond.io/l/en/website-chat-widget/website-chat-widget-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >web chat</a>, where it receives the bulk of customer inquiries. Other support channels like <a \n href=https://respond.io/"https://respond.io/blog/wechat-customer-service/"/n target=\"_blank\"\n rel=\"noopener \"\n >WeChat</a>, <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-customer-service/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp</a>, <a \n href=https://respond.io/"https://respond.io/blog/instagram-customer-service/"/n target=\"_blank\"\n rel=\"noopener \"\n >Instagram</a>, <a \n href=https://respond.io/"https://respond.io/blog/facebook-messenger-for-customer-service/"/n target=\"_blank\"\n rel=\"noopener \"\n >Facebook Messenger</a> and email were only sporadically checked, which delayed replies.</p><p>Yoho upgraded its <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-app/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp Business App</a> account to <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp API.</a> It connected WhatsApp API and WeChat to respond.io so conversations on both channels flow into a single inbox for easier tracking and follow-ups. Yoho then connected all remaining channels, even switching its web chat from a different provider to respond.io.</p><p>In addition to offering omnichannel support on one platform, respond.io facilitates the ability to recognize returning customers on any channel and have their full context ready for reference.</p><p>The shortened response time prevents customers from sending duplicated inquiries across channels when impatient for a response. Agents address all inquiries systematically and no longer waste time on duplicate conversations.</p><h3>Separate Workspaces were Created for Core Support Categories</h3><p>Initially, all nature of inquiries flooded the various channels. For better conversation management and more precise performance tracking, Yoho created three Workspaces on respond.io.</p><p>Each Workspace handles a specific conversation category: General inquiries, warranties and after-sales support for appliance installations. Each Workspace also has its own channels, including a dedicated WhatsApp number for after-sales service to send customers <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-template-message#toc-mobile-1\"\n target=\"_blank\"\n rel=\"noopener \"\n >template messages</a> to set installation appointments.</p><h3>Automation Enables Faster Resolutions in Customers’ Preferred Languages</h3><p>To improve resolution times, Yoho automated responses to common general inquiries on web chat, WhatsApp and WeChat with respond.io’s <a \n href=https://respond.io/"https://help.respond.io/l/en/workflows/workflows-overview?_ga=2.61953130.731843357.1671419436-949410458.1671514628\%22\n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Workflows automation</a> builder.</p><p>First, customers on any channel select their preferred language from an inquiry menu. Yoho provides support in English as well as traditional and simplified Chinese to cater to different language needs.</p><p>Customers then select an inquiry category. Common inquiries follow a self-service route with automated FAQs or redirects to relevant sections on its website. More complex issues are <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >routed</a> and <a \n href=https://respond.io/"https://respond.io/blog/auto-assignment-automatic-assignment-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >assigned</a> to support agents, who are all fluent in all three languages.</p><h3>Sales Opportunities are Recovered and Boosted via Support</h3><p>At any given time, Yoho has over 20,000 SKUs (stock keeping units) in its inventory. When an item was out of stock, customers would inquire about availability or restocks. Delayed responses often translated to lost sales as customers would turn to competitors.</p><p>Now, agents promptly recommend alternative products and share relevant promotions to encourage purchases. For instance, customers who spend HK$400 and above on a single receipt enjoy additional discounts or special offers.</p><p>When agents inform them about this, customers nearing that amount are likely to add more items to their carts to qualify for the offer.</p><h3>Support Weaknesses are Pinpointed with Analytics</h3><p>Yoho wanted to radically improve response and resolution times. However, it lacked a broad view of conversation trends and agent performance. Its data was scattered across messaging platforms or limited to the few metrics offered by its original web chat provider.</p><p>With respond.io, managers have <a \n href=https://respond.io/"https://help.respond.io/l/en/support-use-case/reporting-for-support/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >granular insights and overviews of agents’ or team performance</a>. As agents’ workloads are updated in real time, managers can allocate additional resources if necessary.</p><p>Long-term trend reports on peak support hours, conversation types and response and resolution times enable managers to pinpoint areas of improvement and restrategize for improved performance.</p><blockquote><p>“E-commerce accounts for about 80% of total sales so offering a high standard of customer service online was crucial for us. Respond.io helps us enhance our service quality across all support channels, from email and web chat to our customers’ favorite messaging apps. We appreciate its user-friendly automation and the ability to measure performance with a high level of granularity for the first time. This allows us to take concrete steps to improve our outcomes.” — Tetsu Ho, Technical Product Manager at Yoho Hong Kong.</p></blockquote>\n <picture>\n <!-- AVIF format - best compression but less browser support -->\n <source\n type=\"image/avif\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=360&fm=avif 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=480&fm=avif 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=640&fm=avif 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=768&fm=avif 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=800&fm=avif 800w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- WebP format - good compression with wider browser support -->\n <source\n type=\"image/webp\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=360&fm=webp 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=480&fm=webp 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=640&fm=webp 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=768&fm=webp 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=800&fm=webp 800w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- JPEG fallback for maximum browser compatibility -->\n <source\n type=\"image/jpeg\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=360&fm=jpg&q=80 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=480&fm=jpg&q=80 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=640&fm=jpg&q=80 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=768&fm=jpg&q=80 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?w=800&fm=jpg&q=80 800w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <img\n class=\"spotlight cursor-zoom-in\"\n data-src=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg\"\n data-title=\"false\"\n data-control=\"page, zoom, fullscreen, close\"\n width=\"800\"\n height=\"419\"\n alt=\"\"\n src=https://respond.io/"https://assets2-proxy.respond.io/ph8r57dk1q9w/1tLSvkY6JfXSDa9a6DI8AI/4fc05fbca4304034cae0453b5a8d7dc9/66cc2ce1ae967dfb1111065a_CaseStudies-YohoImage04_d1b28bc4e0ffa3799d1d86b9652b0652_800.jpeg?fm=jpg&q=80&w=640\%22\n loading=\"eager\"\n fetchpriority=\"high\"\n decoding=\"async\"\n style=\"aspect-ratio: 1.909307875894988;\"\n />\n </picture>\n <h2>The Results</h2><p>With all conversations consolidated on respond.io, customer inquiries no longer go unnoticed. Separate Workspaces also allow Yoho to better manage its channels and monitor the performance of individual teams.</p><p>Response times on messaging apps used to span 24 to 48 hours. First response times across all channels now average 5 hours and 43 minutes, approximately 84% faster than the former median response time of 36 hours.</p><p>Meanwhile, automating its FAQs allows the support team to focus only on urgent or complex support issues. It now chalks an average resolution time of 11 hours, down from 16 hours. Quick and efficient customer service inspires customer loyalty and repeat service use. In the span of four months, Yoho has seen a 9% growth in members.</p><p>Yoho is now looking into sending promotional broadcasts to customers and automating abandoned cart recoveries as the next steps in its respond.io journey.</p>"],"goals":[1,[[0,{"goal":[0,"Provide equal attention to inquiries on all channels"]}],[0,{"goal":[0,"Improve management of the variety of support conversations "]}],[0,{"goal":[0,"Reduce losing sales to competitors due to poor support"]}],[0,{"goal":[0,"Improve response and resolution times"]}]]]}]}],[0,{"data":[0,{"personInCharge":[0,"With Manuel Pérez, General Manager at Golden Luxe"],"slug":[0,"how-golden-luxe-enjoys-a-20x-more-stable-messaging-experience-with-respondio"],"industry":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"572b67f326484acca3ab6210051c226f"],"model":[0,"industry"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731407566103],"id":[0,"572b67f326484acca3ab6210051c226f"],"name":[0,"eCommerce & Retail"],"modelId":[0,"88c41186c9384eca867e5da4e6337e89"],"meta":[0,{}],"variations":[0,{}],"lastUpdated":[0,1731408621466],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"published":[0,"published"],"firstPublished":[0,1731408623665],"data":[0,{"name":[0,"eCommerce & Retail"],"updatedOn":[0,1673406391000],"createdDate":[0,1673406347000],"slug":[0,"ecommerce-retail"],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"blocks":[1,[[0,{"id":[0,"builder-pixel-ad74w02wyhs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"5dvjge2bigq"]}]}],"metrics":[1,[[0,{"symbol":[0,"x"],"metric":[0,"20x"],"results":[0,"More stable messaging experience"]}],[0,{"results":[0,"Average response time"],"symbol":[0,"h"],"metric":[0,"5h"]}],[0,{"symbol":[0,"%"],"metric":[0,"17%"],"results":[0,"Returning customer rate"]}]]],"createdDate":[0,1674010951000],"contentfulReference":[0,"69TxzD18UmxWHZauuirN8Y"],"solutions":[1,[[0,{"solution":[0,"A stable messaging experience was guaranteed with respond.io"]}],[0,{"solution":[0,"Customer experience was improved with respond.io’s intuitive platform"]}],[0,{"solution":[0,"Routing workflows were built to handle inbound conversations"]}],[0,{"solution":[0,"Tags were used to identify returning customers"]}]]],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"title":[0,"How Golden Luxe Enjoys a 20x More Stable Messaging Experience with respond.io"],"channels":[1,[[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493167169],"id":[0,"ac58ecd1bf4c4410808002a265a344d9"],"name":[0,"WhatsApp Business Platform"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""],"hasLinks":[0,false],"kind":[0,"data"]}],"variations":[0,{}],"lastUpdated":[0,1741331281354],"firstPublished":[0,1731493228035],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"updatedOn":[0,1720159246000],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"name":[0,"WhatsApp Business Platform"],"connect":[0,"https://app.respond.io/space/settings/channels"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"createdDate":[0,1616056866000],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"sortByGroup":[0,1],"headerColor":[0,"#d6ffeb"],"description":[0,"Connect a WhatsApp Business Platform account to chat over WhatsApp."],"hidden":[0,false],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"publisherName":[0,"Meta"],"group":[0,"Channels-1"],"slug":[0,"whatsapp"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"contents":[0,"<p><strong>WhatsApp Business Platform (API) on respond.io</strong></p><p><a href=https://respond.io/"https://respond.io/blog/respondio-is-now-a-whatsapp-business-solution-provider/" rel=\"noopener noreferrer\" target=\"_blank\">Official Meta partner</a>, no setup fees or message markups and all the latest features including <a href=https://respond.io/"https://respond.io/blog/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">WhatsApp Business Calling API</a></p><p><img src=https://respond.io/"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F1bc2556f42844939a8ea443d645ec706/">

Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. Support, sell and market on one of the most popular messaging channels in the world.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Facebook Messenger Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Facebook Messenger work for your business and not the other way round</li></ul>"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"sortByGroup":[0,2],"categories":[1,[[0,"Messaging Channels"]]],"name":[0,"Facebook Messenger"],"documentation":[0,"https://help.respond.io/facebook-messenger/facebook-messenger-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"group":[0,"Channels-1"],"description":[0,"Connect your Facebook pages and chat over Facebook Messenger."],"learnMore":[0,"https://respond.io/blog/facebook-business-chat"],"createdDate":[0,1616056586000],"blocks":[1,[[0,{"id":[0,"builder-pixel-6nf4bt3s8iv"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738576118525],"firstPublished":[0,1731493227878],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"o8logjwrlm7"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your customers on Instagram. Leverage its massive popularity to engage, sell and support customers on the messaging channel.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time<br></li><li id=\"\">Instagram Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Business process implementation - make Instagram work for your business and not the other way round</li></ul>"],"publisherName":[0,"Meta"],"createdDate":[0,1624951837000],"description":[0,"Connect an Instagram Business Account to chat over Instagram."],"blocks":[1,[[0,{"id":[0,"builder-pixel-38256o47i55"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738575994525],"firstPublished":[0,1731493227781],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"sfos9829nvp"]}]}]}]]],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/customer-stories-item?apiKey=11f7a662b80a4675973850b067c01fa5&limit=3&fields=data.industry.value.data.name,data.slug,data.title,data.heroImage,data.cta.subHeading,data.useCases&includeRefs=true&sort.lastUpdated=-1&query.data.slug.$ne=how-golden-luxe-enjoys-a-20x-more-stable-messaging-experience-with-respondio&query.data.industry.id=572b67f326484acca3ab6210051c226f"],"key":[0,"relatedCustomerStories"]}]]],"location":[0,"Colombia"],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/1p55XW8ETbNDNWnVsSdyub/5597934cfa709839c109543096e3e843/66cc2ce1ae967dfb11110814_pexels-ketut-subiyanto-4246109_20copy.jpg"],"updatedOn":[0,1689147707000],"seoMeta":[0,{"title":[0,"How Golden Luxe Enjoys a 20x More Stable Messaging Experience with respond.io"],"description":[0,"A respond.io success story: Golden Luxe connected its messaging channels to respond.io. As a result, it enjoys a 20x more stable messaging experience."]}],"backgroundColor":[0,"#ffedd6"],"goals":[1,[[0,{"goal":[0,"Have a reliable messaging platform with little to no downtime "]}],[0,{"goal":[0,"Streamline customer response with automation"]}],[0,{"goal":[0,"Improve chat routing efficiency "]}]]],"tags":[1,[[0,"retail"]]],"cta":[0,{"subHeading":[0,""],"toggle":[0,false],"heading":[0,""]}],"logo":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/69H7RtaedSiyZTbaYT7YsT/50d98af4c9f735db92bd2c442fadea1e/66cc2ce1ae967dfb111107e0_Logo.svg"],"name":[0,"How Golden Luxe Enjoys a 20x More Stable Messaging Experience with respond.io"],"hidden":[0,false],"website":[0,"http://goldenluxe.com.co"],"useCases":[1,[[0,{"name":[0,"Conversational Sales"],"url":[0,"/sales"],"value":[0,"conversational-sales"],"useCase":[0,"Conversational Sales"]}],[0,{"name":[0,"Conversational Support"],"url":[0,"/conversational-support"],"value":[0,"conversational-support"],"useCase":[0,"Conversational Support"]}]]],"content":[0,"<p>Golden Luxe is an online jewelry store with young Colombians as its main customers. It boasts a solid social media presence on Instagram and Facebook, showcasing its products via elegant photos and videos.</p><p>While many customers buy directly from its website, Golden Luxe’s thriving social networks are its second sales channel and have proven to be effective at generating conversions too. Customers interested in a product generally contact the brand with purchase intent, and the sale is completed in just a few steps with little input from sales.</p><h2>The Problem</h2><p>In the past, Golden Luxe was working with a different messaging solution that wasn’t very reliable. The platform used to crash several times a week, sometimes for hours. Messages would stop coming in, a critical issue for a company that relies on conversational sales and support.</p><p>The most important thing for Golden Luxe was finding a stable, reliable platform that wouldn’t disappoint its customers or agents. It also wanted to build automation with simple, intuitive user interface and user experience, as that would help route customers to the right team.‍</p><h2>The respond.io Solution</h2><p>When looking for a messaging platform, Golden Luxe considered several of the available options in the market. It decided to settle with respond.io, which stood out as a feature-rich solution with an <a \n href=https://respond.io/"https://help.respond.io/l/en/dashboard-reporting/dashboard/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >attractive user interface</a>.</p><h3>Messaging Channels were Centralized in One Platform</h3><p>The respond.io team onboarded Golden Luxe to the platform and helped it connect its customer communication channels: <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp Business API</a>, <a \n href=https://respond.io/"https://respond.io/blog/instagram-business-chat/"/n target=\"_blank\"\n rel=\"noopener \"\n >Instagram DM</a> and <a \n href=https://respond.io/"https://respond.io/blog/facebook-business-chat/"/n target=\"_blank\"\n rel=\"noopener \"\n >Facebook Messenger</a>.</p><p>With a central omnichannel inbox, Golden Luxe agents sell and provide support from a single platform. In the <a \n href=https://respond.io/"https://help.respond.io/l/en/messages/messages-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Messages Module</a>, they have access to every customer’s chat history across all the connected messaging channels in one thread.</p><p>This is made possible with respond.io’s <a \n href=https://respond.io/"https://respond.io/blog/merge-contacts/"/n target=\"_blank\"\n rel=\"noopener \"\n >Contact Merge</a> tool. When a customer contacts a business over two or more messaging channels, the platform suggests joining duplicate profiles into one to prevent siloed conversations across different channels.</p><h3>A Stable Messaging Experience was Guaranteed with respond.io</h3><p>As soon as it began using respond.io, Golden Luxe experienced a massive improvement in platform stability; downtimes were extremely rare and all customer messages arrived in the inbox with no issues.</p><p>This was a pleasant first impression since now the company can rest assured that its sales and customer support are no longer compromised by technical problems.</p><h3>Customer Experience was Improved with respond.io’s Intuitive Platform</h3><p>Before using respond.io, Golden Luxe experimented with automation on a competitor platform to route inbound conversations and pass them to the right team. Unfortunately, its automation was neither intuitive nor user-friendly.</p><p>Because customers didn’t understand how it operated, they couldn’t trigger the desired response and would drop off when frustrated. The company knew that it needed a better automation builder.</p><p>Golden Luxe now utilizes <a \n href=https://respond.io/"https://help.respond.io/l/en/workflows/workflows-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >respond.io’s Workflows automation</a> to greet and <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >route customers</a>. After a <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-greeting-message/"/n target=\"_blank\"\n rel=\"noopener \"\n >welcome message</a>, customers can choose between three options on a chat menu: Purchase, track orders and warranties. Based on their choice, they are <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >routed to a sales or support team</a> and <a \n href=https://respond.io/"https://respond.io/blog/auto-assignment-automatic-assignment-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >automatically assigned</a> to an available agent.</p><p>Golden Luxe noticed that Workflows are really easy to comprehend by the average customer. Now customers only need to press a button on an interactive menu to receive the attention they need from the right team.</p><h3>Tags were Used to Identify Returning Customers</h3><p>To identify returning customers, Golden Luxe uses <a \n href=https://respond.io/"https://help.respond.io/l/en/contacts/contact-details#tags\"\n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >respond.io Tags</a>. These can be automated using Workflows, meaning that Contacts can be automatically labeled or unlabelled with Tags if certain conditions are met.</p><p>Whenever a Golden Luxe agent enables a sale to a first-time customer and closes the conversation, a <i>Returning Customer</i> Tag is automatically assigned to the customer. With this simple method, returning customers are easy to identify and retarget with future promotions.</p><blockquote><p>“Since we switched to respond.io, stability has not been an issue anymore. Plus, the platform is very rich in features compared to our previous messaging platform and to other solution providers in the market. It’s definitely one of the most reliable options.” – Manuel Pérez, General Manager at Golden Luxe.</p></blockquote>\n <picture>\n <!-- AVIF format - best compression but less browser support -->\n <source\n type=\"image/avif\"\n srcset=\"https://assets2-proxy.respond.io/ph8r57dk1q9w/wgU0rokQKlF5A6VWJmbiA/cb912f40ca1de2cdf3f781b3fc183c12/66cc2ce1ae967dfb11110647_CaseStudies-GoldenLuxeImage03_2b7228cc07b4e9f8fec466ce3f199dc8_1000.jpeg?w=360&fm=avif 360w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/wgU0rokQKlF5A6VWJmbiA/cb912f40ca1de2cdf3f781b3fc183c12/66cc2ce1ae967dfb11110647_CaseStudies-GoldenLuxeImage03_2b7228cc07b4e9f8fec466ce3f199dc8_1000.jpeg?w=480&fm=avif 480w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/wgU0rokQKlF5A6VWJmbiA/cb912f40ca1de2cdf3f781b3fc183c12/66cc2ce1ae967dfb11110647_CaseStudies-GoldenLuxeImage03_2b7228cc07b4e9f8fec466ce3f199dc8_1000.jpeg?w=640&fm=avif 640w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/wgU0rokQKlF5A6VWJmbiA/cb912f40ca1de2cdf3f781b3fc183c12/66cc2ce1ae967dfb11110647_CaseStudies-GoldenLuxeImage03_2b7228cc07b4e9f8fec466ce3f199dc8_1000.jpeg?w=768&fm=avif 768w,\n https://assets2-proxy.respond.io/ph8r57dk1q9w/wgU0rokQKlF5A6VWJmbiA/cb912f40ca1de2cdf3f781b3fc183c12/66cc2ce1ae967dfb11110647_CaseStudies-GoldenLuxeImage03_2b7228cc07b4e9f8fec466ce3f199dc8_1000.jpeg?w=1000&fm=avif 1000w\"\n sizes=\"(max-width: 640px) 100vw, \n (max-width: 768px) 85vw, \n (max-width: 1024px) 75vw, \n (max-width: 1280px) 60vw, \n 800px\"\n />\n \n <!-- WebP format - 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While it suffered from weekly platform crashes in the past, respond.io granted almost no platform downtime. This has seen an increase in agent productivity and customer engagement.</p><p>With a functional messaging platform and Workflows, Golden Luxe is able to secure an average first response time of 5 hours. The messaging experience allows customers to buy and seek assistance without technical problems, encouraging many to return. Thus, the company has a returning customer rate of 17%.</p><p>Golden Luxe hasn’t stopped exploring all the features that respond.io has to offer. In the future, it intends to retarget existing customers with <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-broadcast/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp Broadcasts</a>, as they have <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-marketing#toc-mobile-1\"\n target=\"_blank\"\n rel=\"noopener \"\n >higher open rates than email promotions</a> and can contribute to a higher number of conversions.</p>"]}]}],[0,{"data":[0,{"personInCharge":[0,"With Claudia Tan, co-owner of Lamarsa Coffee"],"industry":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"572b67f326484acca3ab6210051c226f"],"model":[0,"industry"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731407566103],"id":[0,"572b67f326484acca3ab6210051c226f"],"name":[0,"eCommerce & Retail"],"modelId":[0,"88c41186c9384eca867e5da4e6337e89"],"meta":[0,{}],"variations":[0,{}],"lastUpdated":[0,1731408621466],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"published":[0,"published"],"firstPublished":[0,1731408623665],"data":[0,{"name":[0,"eCommerce & Retail"],"updatedOn":[0,1673406391000],"createdDate":[0,1673406347000],"slug":[0,"ecommerce-retail"],"state":[0,{"translation":[0,{}],"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}]}],"blocks":[1,[[0,{"id":[0,"builder-pixel-ad74w02wyhs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"5dvjge2bigq"]}]}],"createdDate":[0,1673855780000],"metrics":[1,[[0,{"metric":[0,"38%"],"symbol":[0,"%"],"results":[0,"Faster response times"]}],[0,{"results":[0,"More leads"],"symbol":[0,"x"],"metric":[0,"10x"]}],[0,{"symbol":[0,"%"],"metric":[0,"50%"],"results":[0,"Increased quarter-on-quarter sales"]}]]],"tags":[1,[[0,"capture-leads-from-ads"],[0,"retail"],[0,"healthcare"],[0,"automotive"]]],"slug":[0,"how-lamarsa-coffee-used-chat-commerce-to-boost-sales-across-6-countries-by-50"],"heroImage":[0,"https://assets2-proxy.respond.io/ph8r57dk1q9w/3QzKgGKuj4Qf1rMUSz17rs/b5dd6530022a0eac66c8c3f8d928b598/66cc2ce1ae967dfb1111079c_9af1e6_5ccaa71d412a43aaa490639072.jpg"],"cta":[0,{"subHeading":[0,"Lamarsa Coffee did just that selling over chat with respond.io. 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Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"blocks":[1,[[0,{"id":[0,"builder-pixel-vd5lew717rs"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"bsgrye56q08"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168787],"id":[0,"72323075c14a42e08c60175f9d6e39d2"],"name":[0,"Facebook Messenger"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"hasLinks":[0,false],"kind":[0,"data"],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"lastPreviewUrl":[0,""]}],"data":[0,{"slug":[0,"facebook-messenger"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110fea9_Logo-FB-Messenger.svg"],"headerColor":[0,"hsla(240, 100.00%, 96.08%, 1.00)"],"updatedOn":[0,1720098177000],"hidden":[0,false],"publisherName":[0,"Meta"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"connect":[0,"https://app.respond.io/space/settings/channels"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your audience, generate leads and build long-lasting customer relationships. Support, sell and market on one of the most popular messaging channels in the world.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Facebook Messenger Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Facebook Messenger work for your business and not the other way round</li></ul>"],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"sortByGroup":[0,2],"categories":[1,[[0,"Messaging Channels"]]],"name":[0,"Facebook Messenger"],"documentation":[0,"https://help.respond.io/facebook-messenger/facebook-messenger-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"],"group":[0,"Channels-1"],"description":[0,"Connect your Facebook pages and chat over Facebook Messenger."],"learnMore":[0,"https://respond.io/blog/facebook-business-chat"],"createdDate":[0,1616056586000],"blocks":[1,[[0,{"id":[0,"builder-pixel-6nf4bt3s8iv"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738576118525],"firstPublished":[0,1731493227878],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"o8logjwrlm7"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493172307],"id":[0,"85783dc427f74a47a7689c67c51bc867"],"name":[0,"Instagram"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}],"kind":[0,"data"]}],"data":[0,{"group":[0,"Channels-1"],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.slug.$ne=instagram&query.data.hidden=false"],"key":[0,"suggestedIntegrations"]}]]],"documentation":[0,"https://help.respond.io/channels/instagram"],"connect":[0,"https://app.respond.io/space/settings/channels"],"hidden":[0,false],"categoryLink":[0,"/integrations?channel=Messaging+Channels"],"categories":[1,[[0,"Messaging Channels"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"name":[0,"Instagram"],"learnMore":[0,"https://respond.io/blog/instagram-direct-message-api"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f9ca_Logo-Instagram.svg"],"slug":[0,"instagram"],"headerColor":[0,"#ebebff"],"sortByGroup":[0,3],"updatedOn":[0,1720097770000],"contents":[0,"<p id=\"\">Utilize teams of multiple agents to communicate with your customers on Instagram. Leverage its massive popularity to engage, sell and support customers on the messaging channel.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time<br></li><li id=\"\">Instagram Marketing - respond to ad campaigns, nurture your leads, send abandoned cart messages, newsletters and upsell additional services</li><li id=\"\">Business process implementation - make Instagram work for your business and not the other way round</li></ul>"],"publisherName":[0,"Meta"],"createdDate":[0,1624951837000],"description":[0,"Connect an Instagram Business Account to chat over Instagram."],"blocks":[1,[[0,{"id":[0,"builder-pixel-38256o47i55"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"variations":[0,{}],"lastUpdated":[0,1738575994525],"firstPublished":[0,1731493227781],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"rev":[0,"sfos9829nvp"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731493168497],"id":[0,"6892c1b298fd4cecadae363b36d20682"],"name":[0,"IMAP/SMTP"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"kind":[0,"data"],"hasLinks":[0,false],"breakpoints":[0,{"small":[0,767],"medium":[0,1023]}]}],"variations":[0,{}],"lastUpdated":[0,1736391114077],"firstPublished":[0,1731493227888],"testRatio":[0,1],"createdBy":[0,"NrB2qEkVN3PgIwc6KZGLvOVDcYw1"],"lastUpdatedBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"data":[0,{"sortByGroup":[0,22],"documentation":[0,"https://help.respond.io/email/other-email"],"learnMore":[0,""],"publisherName":[0,"respond.io"],"categoryLink":[0,"https://respond.io/integrations?channel=Email"],"name":[0,"IMAP/SMTP"],"createdDate":[0,1616061553000],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f6c0_email.svg"],"state":[0,{"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}],"deviceSize":[0,"large"]}],"fetchUrls":[1,[[0,{"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true"],"key":[0,"suggestedIntegrations"]}]]],"updatedOn":[0,1720097894000],"headerColor":[0,"#f3f3f3"],"connect":[0,"https://app.respond.io/space/settings/channels"],"slug":[0,"imap-smtp"],"categories":[1,[[0,"email"]]],"tags":[1,[[0,"starter"],[0,"growth"],[0,"advanced"]]],"group":[0,"Channels/Email-1"],"hidden":[0,false],"contents":[0,"<p id=\"\">Send and receive emails with the benefits of respond.io’s powerful messaging capabilities.</p><ul id=\"\"><li id=\"\">Handling inbound conversations - welcome customers, let them know if you’re away or send them to the right agent or department</li><li id=\"\">Responding to chats - transfer customers, create support tickets or submit orders they make</li><li id=\"\">Conversation Supervision and Reporting - analyze the performance of your agents, have total visibility over their conversations and step in at any time</li><li id=\"\">Email Marketing - nurture your leads, send abandoned cart messages and newsletters and upsell additional services</li><li id=\"\">Marketing Analytics - determine the effectiveness of your campaigns and decide how to improve them</li><li id=\"\">Transactional notifications - send appointment reminders, payment receipts and delivery updates to your customers</li><li id=\"\">Business process implementation - make Gmail work for your business and not the other way round</li></ul>"],"description":[0,"Connect via IMAP/SMTP to chat over email."],"blocks":[1,[[0,{"id":[0,"builder-pixel-rlf96j7gq4i"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"hd9638gnv7d"]}]}]}],[0,{"channel":[0,{"@type":[0,"@builder.io/core:Reference"],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"model":[0,"integrations"],"value":[0,{"query":[1,[]],"folders":[1,[]],"createdDate":[0,1731549601707],"id":[0,"e1c2b4c59b264f2db58ef6c82cf887f8"],"name":[0,"Webchat"],"modelId":[0,"6ab4e0e4619548b18a28fcb4c84bd40c"],"published":[0,"published"],"meta":[0,{"lastPreviewUrl":[0,""],"breakpoints":[0,{"small":[0,767],"medium":[0,1224]}],"kind":[0,"data"],"hasLinks":[0,false]}],"variations":[0,{}],"lastUpdated":[0,1737444025632],"firstPublished":[0,1731551644220],"testRatio":[0,1],"createdBy":[0,"ERp0KKo3g7PHHX0f7EDQVVI8Qt53"],"lastUpdatedBy":[0,"iXZy2WFUZmcpCYFUXxyUMXfoItx1"],"data":[0,{"name":[0,"Webchat"],"state":[0,{"deviceSize":[0,"large"],"location":[0,{"path":[0,""],"query":[0,{}]}],"translation":[0,{}]}],"slug":[0,"webchat"],"hidden":[0,true],"contents":[0,"<p></p>\n"],"image":[0,"https://assets1-proxy.respond.io/api/v1/image/assets%2F11f7a662b80a4675973850b067c01fa5%2F8a6a2b129f88460f86ed1fd1068a779a"],"description":[0," Add our Web Chat plugin to your Website."],"blocks":[1,[[0,{"id":[0,"builder-pixel-k8bo2jy9i6r"],"@type":[0,"@builder.io/sdk:Element"],"tagName":[0,"img"],"properties":[0,{"src":[0,""],"aria-hidden":[0,"true"],"alt":[0,""],"role":[0,"presentation"],"width":[0,"0"],"height":[0,"0"]}],"responsiveStyles":[0,{"large":[0,{"height":[0,"0"],"width":[0,"0"],"display":[0,"inline-block"],"opacity":[0,"0"],"overflow":[0,"hidden"],"pointerEvents":[0,"none"]}]}]}]]]}],"rev":[0,"ez0gss91wh"]}]}]}]]],"useCases":[1,[[0,{"url":[0,"/sales"],"value":[0,"conversational-sales"],"name":[0,"Conversational Sales"],"useCase":[0,"Conversational Sales"]}],[0,{"name":[0,"Promotional Messaging"],"url":[0,"/marketing"],"value":[0,"promotional-messaging"],"useCase":[0,"Promotional Messaging"]}]]],"content":[0,"<p>Lamarsa Coffee is among Malaysia’s largest coffee equipment retailers, carrying premier brands such as Rocket Espresso, La Marzocco, Mahlkönig and more. It serves B2B and B2C customers from Brunei, Singapore, the Philippines, Taiwan and Australia as well as the local market‍</p><h2>The Problem</h2><p>As its business grew, Lamarsa Coffee struggled to handle the flood of sales, order and after-sales inquiries through WhatsApp. It wanted to resolve inquiries efficiently, automate tasks and target the right contacts for broadcasts on the channel.</p><p>It also wanted to reach customers on other popular messaging channels in its markets and create special access to dedicated salespeople for high-value customers.</p><h2>The respond.io Solution</h2><p>When Lamarsa Coffee was searching for a business messaging solutions provider that could streamline customer communication and shorten its sales cycle with automation, a respond.io customer recommended the platform.</p><h3>Omnichannel Communication was Centralized</h3><p>Lamarsa Coffee was chatting with customers over WhatsApp Business App. However, limited user access meant only a few agents could handle sales conversations at a time.</p><p>Respond.io recommended it migrate to <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api/"/n target=\"_blank\"\n rel=\"noopener \"\n >WhatsApp API</a> and connect it to the platform for greater multiuser access. Lamarsa Coffee also connected Facebook and Instagram as click-to-chat ads on both drive customer acquisition. Then, it created a web chat and WhatsApp click-to-chat links for its website on respond.io to encourage engagement.</p><p>Instead of switching between messaging platforms and potentially missing messages, agents now have conversations across channels on a single platform. They can also identify returning customers <a \n href=https://respond.io/"https://respond.io/blog/merge-contacts/"/n target=\"_blank\"\n rel=\"noopener \"\n >even if they reach out on another connected channel</a>.</p><h3>Routing Strategies for Customers and VIPs were Implemented</h3><p>Previously, agents used to manually determine the nature of inquiries and pass them to the relevant teams. This severely delayed response times and meant Lamarsa Coffee risked losing prospective customers to competitors who responded faster.</p><p>This is where respond.io’s <a \n href=https://respond.io/"https://help.respond.io/l/en/workflows/workflows-overview/"/n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >Workflows</a> automation comes in. Now, customers select an inquiry category from a menu and Workflows <a \n href=https://respond.io/"https://respond.io/blog/chat-routing-contact-routing-workflows-module-respondio/"/n target=\"_blank\"\n rel=\"noopener \"\n >routes</a> them to the relevant team. Meanwhile, it instantly <a \n href=https://respond.io/"https://respond.io/blog/auto-assignment-automatic-assignment-respondio#toc-mobile-0\"\n target=\"_blank\"\n rel=\"noopener \"\n >assigns</a> high-value customers to their dedicated salespersons.</p><p>If agents are away or busy, automated away messages manage customers’ expectations and assure prospects of a response.</p><h3>Customers were Segmented for Precise Broadcast Targeting</h3><p>For the first time, Lamarsa Coffee is able to <a \n href=https://respond.io/"https://docs.respond.io/contacts/contact-details#tags\"\n target=\"_blank\"\n rel=\"noopener noreferrer\"\n >easily segment</a> imported and new contacts by customer category and other criteria. This lets it send targeted <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-broadcast/"/n target=\"_blank\"\n rel=\"noopener \"\n >bulk messages</a> about promotions, pre-order notifications, shipment updates and more over WhatsApp.</p><p>Through respond.io, it is even able to broadcast to <a \n href=https://respond.io/"https://respond.io/blog/whatsapp-business-api#toc-mobile-15\"\n target=\"_blank\"\n rel=\"noopener \"\n >certain interested prospects</a> who haven’t messaged the company first or added Lamarsa Coffee to their WhatsApp contact list. This way, it can nurture contacts from the start of the sales cycle.</p><h3>Conversations are Monitored and Measured for Quality Improvement</h3><p>Agents were initially chatting with customers over their personal phones. 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