Make WhatsApp work for your business—not the other way around.</p><p>Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.</p><p>Use WhatsApp API to:</p><p><strong>Capture</strong></p><ul><li>Generate leads online via click-to-chat ads, websites, chat widgets and social media</li><li>Capture offline leads with QR codes</li><li><a href=https://respond.io/"https://help.respond.io/l/en/workspace-settings/workspace-settings-lifecycle/" rel=\"noopener noreferrer\" target=\"_blank\">Track contacts</a> for better follow-ups and sync with your CRM as a single source of truth</li></ul><p><strong>Convert</strong></p><ul><li>Utilize multiple users: assign conversations by availability or expertise to the best agents</li><li>Connect with customers by chat or <a href=https://respond.io/"https://respond.io/integrations/whatsapp-business-calling-api/" rel=\"noopener noreferrer\" target=\"_blank\">call</a> - all from one inbox</li><li>Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI</li></ul><p><strong>Retain</strong></p><ul><li>Broadcast promotions, newsletters and upsell offers</li><li>Send reminders and surveys to keep customers engaged and informed</li><li>Support customers better with insights into conversations and agent performance</li></ul><p>[Understanding <a href=https://respond.io/"https://respond.io/blog/conversation-led-growth/" rel=\"noopener noreferrer\" target=\"_blank\">Conversation Led Growth</a>]</p>"],"categories":[1,[[0,"Messaging Channels"],[0,"WhatsApp"]]],"publisherName":[0,"Meta"],"learnMore":[0,"https://respond.io/blog/whatsapp-business-api"],"connect":[0,"https://app.respond.io/space/settings/channels"],"name":[0,"WhatsApp Business Platform"],"image":[0,"https://uploads-ssl.webflow.com/66cc2ce1ae967dfb1110f57d/66cc2ce1ae967dfb1110f607_Logo-Whatsapp.svg"],"fetchUrls":[1,[[0,{"key":[0,"suggestedIntegrations"],"fetchUrl":[0,"https://cdn.builder.io/api/v3/content/integrations?apiKey=11f7a662b80a4675973850b067c01fa5&limit=4&fields=data.name,data.description,data.image,data.tags,data.categories,data.slug&includeUnpublished=false&includeRefs=true&query.data.hidden=false"]}]]],"documentation":[0,"https://help.respond.io/whatsapp/whatsapp-api-quick-start"],"categoryLink":[0,"https://respond.io/integrations?channel=Messaging+Channels"]}],"lang":[0,"en"]}" ssr="" client="load" opts="{"name":"BuilderContent","value":true}" await-children="">

WhatsApp Business Platform

🖋️ Publisher

Meta

🔖 Category

Messaging Channels,WhatsApp

WhatsApp Business Platform (API) on respond.io

Official Meta partner, no setup fees or message markups and all the latest features including WhatsApp Business Calling API

Omnichannel inbox for WhatsApp API and more, built for team collaboration

Reliable and performant even under heavy volume

Easy setup with hundreds of integrations to fill any gaps

Make WhatsApp work for your business—not the other way around.

Market, sell, and support on the world’s most popular messaging channel. Reach your customers where they spend the most time.

Use WhatsApp API to:

Capture

Generate leads online via click-to-chat ads, websites, chat widgets and social media
Capture offline leads with QR codes
Track contacts for better follow-ups and sync with your CRM as a single source of truth

Convert

Utilize multiple users: assign conversations by availability or expertise to the best agents
Connect with customers by chat or call - all from one inbox
Automate tasks like greetings, lead qualification, FAQs and more with workflows and AI

Retain

Broadcast promotions, newsletters and upsell offers
Send reminders and surveys to keep customers engaged and informed
Support customers better with insights into conversations and agent performance

[Understanding Conversation Led Growth]

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